Direct marketing can help you reach your targeted audience more effectively. By tailoring your message to appeal to the individual needs of everyone you reach, you can boost sales, create loyalty and maximize your ROI.
Direct marketing is the process of communicating a promotional message directly to a targeted prospect or customer using known data about them such as geographic or psychographic information, purchasing history, hobbies, etc. At PIP, we help you both find this information about your audience with our list acquisition and data management services and help you integrate it into your marketing medium with our variable printing and digital printing technologies.
Personalized Direct Marketing
Whether you’re seeking to generate leads, cross-sell or upsell to your customers, or reactivate dormant clients, we can help you create a direct mail postcard, brochure, flyer or newsletter, that provides a personalized line of communication between you and your customer. Savvy business owners know how important it is to maintain and nurture their customer relationships for the long-term sustainability of their businesses. At PIP, we have everything you need to help you do this and more.
Using variable printing technologies we can transform the information you already have — name, address, spending habits — into a personalized, printed piece that can generate leads and sales, faster. Research shows that sending personalized messages to a targeted audience increases response rates up to 15 times.
With our integrated direct marketing services we can help create and execute your communications across many different formats and media. You get the strength of direct mail combined with variable printing and personalized URLs, merged with the Internet and email to give you a powerful new way to reach your prospects and customers.
Our direct marketing services include:
- Direct mail design, production and response tracking
- One to one marketing (personalized marketing)
- Email marketing
- Integrated direct marketing using personalized URLs and website landing pages
- Variable data printed materials
- Personal Web pages
- Trackable 800 numbers
- Business reply cards
- Mail list acquisition
- Data management
- Company President Uses Direct Mail to Support Aggressive Growth Plan
- Small Business Grows With Direct Mail
- Integrated Direct Marketing Generates Qualified Leads
- Creating Fans with Direct Marketing and Social Media
- Goals Reached With Creative, Integrated, 1:1 Campaign
- New Direct Mail Approach Increases Donations
- Rebranding Boosts Reputation for Animal Hospital
- Conference Updates Image with Integrated Marketing Campaign
- Branding, Social Media Make New Product Launch a Success
- Judge Rules in Favor of Integrated Marketing Campaign
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