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Data Services

Turning information into insight.

We didn’t realize what we had in our database until using PIP’s data services. We’ve seen a measurable improvement in our marketing as a result.

Extract more from customer data.

Before you reach out to customers or prospects, make the most of your customer information using data services from PIP.  We’ll help you identify areas that can achieve greater marketing effectiveness in direct mail, eBlasts, mobile marketing, integrated marketing and other campaigns. Our data services include:

  • List Profiling - Utilize more than 30 demographic data points to identify common denominators that define your key customers
  • List Segmentation - Isolate customer data into groups
  • List Acquisition - Use key customer profiling data to acquire new mailing lists for prospecting 
  • List Hygiene - Maximize response and postal discounts using clean list information that has been de-duped, merged/purged, is CASS certified and is cross-checked against the National Change of Address database (NCOA)
  • Response Tracking and Reporting - Measure response with tools such as trackable phone numbers, personalized URLs, business reply cards (BRC) and more
  • Direct Mail Testing and Refinement - Optimize your marketing efforts using learned information through testing

Turn information into gold with data services from PIP.

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