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One to One Marketing

Taking it personal.

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Serve up a unique message to your customers.

If you had to pick between opening a mailer personalized to you or a generic mailer, which would win?

Most likely, you’d react like the rest of us and choose the personalized mailer.  Why? It resonates because content and/or imagery reflects your personal characteristics. That’s the power of One to One Marketing—extracting information from your customer database and using it in a targeted way for maximum effect.

At PIP, our direct marketing technology enables you to personalize marketing content and images based on name, address, last purchased item, hobby and other criteria.  We can even take it to the next level with an integrated direct marketing program combining direct mail with variable printing technology that merges with the Internet and email. One-to-One Marketing:

  • Generally delivers higher response rates
  • Captures marketing intelligence data
  • Allows you to see responses in real-time
  • Provides measurable results

One to One Marketing is ideal if you want to improve conversation rates, boost sales, gather additional customer information and achieve higher ROI.  Give PIP a call if you’re ready to serve up more opportunities with your customers.

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Briefs &
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Briefs & Whitepapers
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Getting Personal: An Introduction to One-to-One Marketing

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Integrated Marketing Communications: Music Direct to the Marketer’s Soul

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