Top 10 Social Media Trends for 2019
media marketing is no longer a “nice-to-have” but a necessary communications
tool in the integrated marketer’s toolbox. In fact, social media is such an
ingrained part of most users’ lives that it takes a concerted effort on the
part of SMBs to stay abreast of new developments and audience usage.
Fortunately, Entrepreneur magazine has compiled this top 10 list of emerging social
media trends that will be essential to marketing brands this year.
Trust in Platforms
due to individual platforms’ ineffective handling of trolls, bots, and fake accounts
or because they simply took their collective eye off the ball when it came to what
really matters to users, social media has taken a real hit over the last few
and generation Z users base their brand loyalty on shared values and authenticity,
so expect to see a lot of effort being put into rebuilding that lost trust with users.
2. Storytelling Needs
to be a Focus for Brands
the heart of social media, people are sharing their stories with those they
care about through
posts, photos, and video. This has paved the way for brands to do the same, sharing
stories that inspire audiences and exploring how people use products or
their everyday lives and work.
3. Building a Brand
aligned with their human stories is the brand narrative that businesses communicate
on social media. This includes what your community says about you and the
compelling messaging you share with that community in order to drive them to
4. Quality &
Creativity Beats Out Quantity
than drowning your audience in uninspiring content that could potentially turn them
off, take the time to create truly engaging content. Well-thought-out,
purposeful and creative
posts that inspire them are more impactful than heavy-handed, salesy or boring content.
5. Humanize Your Brand
of the Virgin Group, and you immediately “see” Sir Richard Branson. Apple? Steve
Jobs. Ben & Jerry…well, you get the picture. These companies have all
power of aligning behind a real, human face. It helps the audience connect with
making it feel more personal and relatable. Consider whether your organization has
a personal brand worth sharing.
6. Influencer Marketing
Continues to Grow
marketing is likely to continue its as-yet-unstoppable rise. These figures—and their
large followings—remain attractive to integrated marketers pursuing the same
audiences. This is partly due to both the real-human factor and the perceived authenticity
of their guidance. Influencers help brands build credibility and connect in a genuine
way with users.
7. Selfie Video Branding
selfie photo has now evolved into the selfie video and they are wildly popular
Capturing a moment in time allows the video-maker to communicate and connect personally
with viewers in a more authentic way than with photos. While typically short in
duration, these videos have a strong impact—viewers often spend hours on the platforms
that host them. This is an emerging opportunity for brands trying to reach younger
demographics who may be turned off by traditional advertising.
8. Segment Your
Audience for Maximum Social Effectiveness
businesses have only one audience—typically they have several. By segmenting these
audiences into manageable groups, SMBs can tailor their social media messaging
For this reason, businesses need to do their homework: know who you are
what drives them so that you ensure that the right message is getting to the
at the right time.
9. Take Advantage of
known as retargeting or remarketing campaigns, this is the most effective way
special offers and discounts to the right audience(s). Take advantage of the audience
filtering options available on each paid social media platform, but also be
capture whatever relevant customer data you can without being too pushy (and
10. Understand the
Available Social Platforms—And Use Them
you have a good grasp on who your audience is, you can then determine where to find
them. User data is available for each social media platform explaining which
on them. Compare that information to the ideal profiles you have built for each
audience segments. Look at the age, region, preferences, etc. of each sites’
user base and match that data to your existing and ideal customer information
and you will know where you should be spending your time.