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Blog Post | Apr 26, 2022

7 Customer Service Benefits of Wayfinding Signs

So many things go into helping your customers have a good experience. Wayfinding signs are a great way to welcome, reassure, guide and demonstrate to customers that you care about them and their experience with your business.

Topics: Signage

Wayfinding signs are critical to your company’s customer service experience. They are used in any location where it is necessary to help guests, employees or customers avoid becoming lost and annoyed while ensuring that your staff doesn’t become overwhelmed with requests for directions and assistance.

There are typically four types of wayfinding signs: identification, directional, informational and regulatory. Custom signs reflecting these four purposes can be used to provide directions, draw attention to stairways, reinforce emergency messaging, indicate designated areas (smoking, cell phone usage) and much more.

Below are seven customer service benefits of implementing wayfinding signs.

Welcome visitors: Encourage customers to feel welcome in your facility with strategically placed signs. This is especially important in large spaces or locations where there is a steady stream of patrons. Again, customers that feel welcomed will be at ease and more inclined to spend money in your store or support your organization.

Improve navigation: The most obvious use of wayfinding signs is for navigation. When your customers don’t have to worry about getting lost, they can focus on why they are in your store or office. Additionally, when you show your customers that you value their time, they feel appreciated and will continue to do business with you.

Reassure customers: Wayfinding signs let customers know that they are parking, shopping, and walking in the right place. Assuring customers or potential customers that they aren’t making any missteps is a practical way of encouraging them to return and visit your place of businesses, while eliminating any stressors or worries will produce positive feelings in them.

Provide guidance: With proper signage in place, visitors aren’t left guessing where to find things in your store or office or asking your employees for directions. Bold, clear wayfinding signs will provide the guidance they need to find their way quickly and easily.

Reinforce your brand: Wayfinding signs are a great way to highlight your brand to customers and potential customers, underscoring what your business stands for and believes in. These types of signs will help you stand out from other local businesses. Choose designs that use the same logo, colors, fonts, symbols or other elements that strengthen your branding across all signage (interior and exterior).

Enhance your professionalism: Make sure you communicate that yours is a professional company with well-maintained signs created by skilled experts that influence the viewer’s perception of your company. Is yours a multilingual audience? Consider signs in a selection of languages that tell people where to go and what to do when they get there.

Show customers you care: Investing in high-quality signs lets your customers know that you value how they see you. While wayfinding signs serve many functional purposes, they’re also a significant way to support and even elevate the perception of your brand.

If you own or manage a facility—especially a large one—wayfinding signs need to be part of your overall customer service strategy. We can help you develop that strategy and create signs that lead to satisfied customers who return to your business, again and again.