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programs aren’t just for consumer brands and businesses: B2B loyalty programs
can offer integrated marketers similar benefits, such as improved retention,
bigger and more frequent purchases, and a steady stream of quality referrals.
However, there are key differences between B2B and B2C programs. Here’s how
to make your program a success.
Maintaining your email list is an excellent way to enhance your sales and avoid spam complaints. Here are a few ways integrated marketers can groom their lists and enhance their ROI.
A typical integrated campaign may include various digital methods (email, paid and organic social media, and Google AdWords), as well as traditional marketing tactics (direct mail, magazines, old-fashioned networking, and events).
New App Allows Users to Curate, Collaborate and Expand Their Interests
Despite offering impressive versatility and reach, SMS (short message service or text messaging) marketing is an underused tactic. Here’s why and how to add it to your integrated marketing efforts.
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