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Storytellers Are the Best New Marketers

Marketing Strategy

Nov 24, 2020

The art of storytelling is getting a modern makeover as a powerful integrated marketing tool.

How B2B Marketers Can Unleash the Potential of User-Generated Content

Content Marketing

Nov 17, 2020

The term (UGC for short) refers to anything created by a user or fan that indirectly promotes or features a brand, a business or its products.

5 Tips for Writing Persuasive Copy

Content Marketing

Nov 10, 2020

Motivate Readers to Act with These Copywriting Strategies

Making Direct Mail More Credible

Direct Marketing

Nov 03, 2020

There are a number of ways to build credibility with direct mail; below are five that will help you prove trustworthy with your audience.

Improving Your Direct Mail Results, At Every Step in the Process

Direct Marketing

Oct 27, 2020

Direct mail is more popular and profitable than ever. To achieve great results, integrated marketers have to nail every step, from creating a high-impact mailer, sending it to the right people, and using the right mailing services.

Why Branding Matters During the COVID-19 Pandemic


Oct 20, 2020

In times of crisis, businesses either thrive or fall; they either already have the infrastructure in place to embrace opportunity or they crumble when confronted by a potentially significant setback.

The Importance of Social Distancing Signage During the Pandemic


Oct 13, 2020

For businesses, healthcare institutions, schools, and public and private organizations that have reopened their doors during this time, social distancing signage is a key part of their marketing and public safety efforts.

Loyalty Programs Benefit B2B Businesses, Too


Oct 06, 2020

Loyalty programs aren’t just for consumer brands and businesses: B2B loyalty programs can offer integrated marketers similar benefits, such as improved retention, bigger and more frequent purchases, and a steady stream of quality referrals. However, there are key differences between B2B and B2C programs. Here’s how to make your program a success.

The ABCs of Signage


Sep 29, 2020

Signs, or signage, are so commonplace that their importance can be taken for granted. The International Sign Association (ISA) published a study indicating that when a sign was added on a previously blank side of a building, sales increased anywhere between 2.5% and 7.1%.

Welcome To My e-Newsletter: Now Help Me Help You

Direct Marketing,Email Marketing

Sep 22, 2020

We’ve written previously about the many ways you can grow your email marketing list. As you continue to expand this essential integrated marketing tool, keep thinking about ways to segment subscribers into different groups with different needs, as a way to improve your marketing results.

Busting 5 Myths That May Be Keeping You Off Social Media

Social Media

Sep 15, 2020

It’s not too late for marketers who’ve been slow to adopt social media marketing and outreach. Once they get past common myths, such as “it’s just for kids” or “it will just open us up for complaints,” professionals realize how

What You Should Know Before Buying Signage


Sep 08, 2020

Think carefully about all the places where you may need signage before you make a purchase.

Good Email List Hygiene Starts Long Before You Hit the ‘Send’ Button

Email Marketing

Sep 02, 2020

Maintaining your email list is an excellent way to enhance your sales and avoid spam complaints. Here are a few ways integrated marketers can groom their lists and enhance their ROI.

Should Your Business Embrace Integrated Marketing?

Marketing Strategy

Aug 26, 2020

A typical integrated campaign may include various digital methods (email, paid and organic social media, and Google AdWords), as well as traditional marketing tactics (direct mail, magazines, old-fashioned networking, and events).

No Touch Marketing in a Pandemic World

Direct Marketing

Aug 19, 2020

It’s Time to Revisit the Benefits of Direct Mail & Mailing Services

5 Steps to Help You Reactivate Lapsed Customers

Marketing Strategy,Data Management

Aug 12, 2020

It costs far less to reactivate a lapsed customer than it does to win a new one. Integrated marketers can take advantage of a wealth of information they have on their inactive customers to create exciting offers and promotions to draw them back into their business.

Sharing Is Caring: Getting Subscribers to Forward Your Email

Email Marketing

Aug 04, 2020

In Kindergarten, we all learned the value of sharing. And with good reason: It’s a necessary skill to live amicably in society. Turns out, it’s also a necessary skill in direct marketing, according to Marketing Land columnist Chad White.

Tried-and-True Tips for Improving Email Response

Direct Marketing,Email Marketing

Jul 29, 2020

Despite the number of channels competing for consumers’ attention, email remains one of the integrated marketer’s most potent and powerful options. In fact, email marketing can be up to 20 times more effective than other tactics at moving readers into action.

Google Gives Pinterest a Run for Its Money with Keen

Social Media,Content Marketing

Jul 15, 2020

New App Allows Users to Curate, Collaborate and Expand Their Interests

The Best Tactic You’re Not Already Using: SMS Gets Results

Mobile Marketing

Jul 08, 2020

Despite offering impressive versatility and reach, SMS (short message service or text messaging) marketing is an underused tactic. Here’s why and how to add it to your integrated marketing efforts.

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