LIST MANAGEMENT SERVICES.
Have you assessed the cleanliness of your customer database or considered appending it with a new prospect list in order to acquire new customers? It is crucial that you perform a thorough mail list assessment prior to launching any direct mail campaign, as an outdated or inaccurate list can result in inefficiencies and unnecessary expenses.
Fortunately, PIP provides comprehensive services such as data scrubbing, list cleansing, database verification, data mining, and customer profiling to ensure the quality and accuracy of your mailing list. By taking advantage of these services, you can streamline your marketing efforts and achieve better results from your direct mail campaigns.
Keep Mailing Data Accurate Over Time
Customer and prospect information does not stay current forever. People move, businesses relocate, and new records are added over time. That means a mailing list that worked well for one campaign may need attention before the next.
Regular list management helps you keep up with those changes instead of waiting until another mailing is ready to go. Periodic review can improve data accuracy and leave you better prepared for future campaigns without repeating the same cleanup each time.
With PIP list management services, you can maintain reliable mailing data and make better use of the customer and prospect information you already have.
Use Segmentation to Make Direct Mail More Relevant
A well-maintained mailing list gives you more options for organizing contacts around what you are promoting. Depending on the details you already have, you might separate customers by where they live, whether they have purchased before, or how recently they have done business with you.
These list management strategies can help you send more relevant messages instead of treating everyone on the list the same. A recent customer may respond to a different offer than someone you have not have heard from in several months. Businesses serving multiple areas can also tailor a mailing to a particular location.
Organizing contacts this way helps you make better use of the data you already have. Rather than sending one broad message to every contact, you can focus your outreach on groups more likely to be interested in a particular offer.
That makes it easier to plan direct mail around the person each promotion is intended to reach. A more targeted message is also more likely to feel relevant to the person receiving it.
Prepare Your Data for Printing and Mailing
Good data management also helps bridge the gap between the mailing list and production. Before printing begins, records need to be organized in a way that can be used consistently throughout the mailing process.
Preparing the information ahead of time can help keep names, addresses, and other mailing details consistent as the project moves forward. It also helps connect customer data more directly to the finished mail piece.
PIP can prepare customer and prospect data for direct mail production, keeping the list, printing, and mailing stages connected.
Make List Management Part of Your Direct Mail Strategy
List management works best when it connects directly to the rest of the campaign. Once your data is organized and ready to use, printing and mailing can be coordinated around the same plan.
By coordinating list preparation with printing and mailing, PIP can handle more of the direct mail process in one place. That can mean fewer handoffs between vendors and a clearer path from customer data to the finished mailing. It also allows the list and production needs to be considered together before the job moves forward.
Planning an upcoming mailing? Talk with your local PIP team about list management services and how they can support your next direct mail project.
Karen Davis
We were very impressed with PIP! We needed extra assistance setting up our brochure, and their team was incredibly helpful throughout the process. They not only guided us through the design but also provided great recommendations on the best paper type to use. The final product looked amazing! On top of that, they folded the brochures and delivered them right to our business—such a time-saver. Outstanding customer service from start to finish!
Christian Herrera
I want to give the whole PIP team a HUGE thank you. From the first moment they answered the phone, I felt heard and understood. I genuinely felt like the PIP team wanted to help me with my order. I look forward to sending more business to the PIP team in the future.
Jason Thornton
I needed a banner made to advertise my business at an event. The customer service, price, speed, and overall experience was great. I will definitely be using their services again.
Geoffrey Laksmana
If you need anything printed or designed, you have come to the right place. this small mom and pop run franchise went above and beyond to meet our needs. Brians excellent customer service has made us lifelong customers.
Grace Baek
Wow one of the best customer service I received (especially these days). Print came out super clean and beautiful. Highly recommend. Accidentally came here based on a Google search and so glad I did. Definitely coming back here for any sign print needs.
Lisa Gray
I had been using some of the big named print shops for my small businesses printing needs for 3 years. I always had to buy more than what I needed and choose sizes that were “standard” for their company but not really what I needed. Then there was the production time and shipping time (and charges) that really didn't work great for my needs either. They were just not geared to deal with a customer that has smaller, more personal needs. (You never speak to a human.) I decided to look for a local printer and try and find a more personal experience. After two attempts that didn’t go too well I found PIP and I need look no more! Brian was very happy to help me even though my order was not very big. He answered all my questions and I placed my order. My order was printed and arrived so fast! It was incredible! The art was crisp and the the size was perfect and it was such a painless process. No app that doesn’t work right or robot call telling me what to do! And best of all, no disappointment when I received my order. I’ve ordered a several more prints now and I have not been disappointed! I have found my printer and I am beyond satisfied too! I fully recommend PIP! And while they may be local to me, they do ship and they don’t hike up their shipping rates! Give them a try! I think you will be beyond satisfied.
COOS Preschool
PIP made graduation signs for us. They turned out beautiful and the production time was super quick. Thank you!!!
Nicole Collins
PIP Printing is the most incredible printing shop in California and they will always have my and my business loyalty forever! You will never meet a more sweet, funny, and kind hearted group in the world and their work is amazing and unmatched in the area. If you need something printed call PIP and join the family!
Scott McIntosh
PIP Printing has helped my organization for several years now. I have never experienced a print shop that provides such outstanding customer service and attention to detail. They go out of their way to give the best possible solutions to projects I have brought them, in a timely fashion. I wholeheartedly recommend them for all of your printing needs!
Neal & Heidi Potter
Printed a memory book for my daughter's high school team. They processed my order quickly, at a great price. They also helped me fix some of my formatting issues! I'll use them every year!
Art Doble
Very capable, reliable and friendly people at this establishment makes working with them a real pleasure. They do everything to make our workload reduced as much as possible. They are always on time, and produce beautiful results at very good prices.We have been a satisfied customer of theirs for more than 20 consecutive years.
Val Sadowinski
I highly recommend PIP Printing and Marketing Service at 13517 1/2 Alondra Blvd in Santa Fe Springs. Brian, Joanie, Nancy and the Art Designer and the Art Design Department were extremely professional and knowledgeable to satisfy my needs in the design and printing of my political door hangers and yard signs. Moreover, they were very prompt and their prices were very reasonable.I am very grateful that I chose PIP and I will continue to use them for my future needs.
PIP Santa Fe Springs
Santa Fe Springs, CA 90670-5602
Business Hours
- Monday: 7:30 AM - 4:00 PM
- Tuesday: 7:30 AM - 4:00 PM
- Wednesday: 7:30 AM - 4:00 PM
- Thursday: 7:30 AM - 4:00 PM
- Friday: 7:30 AM - 4:00 PM
- Saturday: Closed
- Sunday: Closed
- Phone number: 562-921-5188
- Email: [email protected]
- Directions
