Where Offline Supports Online Marketing.
In today's digital era, businesses must take note that direct mail still remains a compelling form of communication. It has been observed that 90% of direct mail is opened by its recipients, indicating that it is still a highly effective way to deliver information. Unlike digital communication, direct mail provides a tangible and accurate delivery of information that can be read at the recipient's convenience and saved for future reference.
Direct mail campaigns can be highly targeted by leveraging your own data and additional mailing lists. This means that you can identify and reach qualified prospects who are more likely to convert into customers, thereby increasing your return on investment. This is a far more effective approach than relying on the chance that your product or service will be noticed in a crowded advertising space.
By using direct mail, you have the advantage of connecting with a specific audience that fits your target market. This allows you to tailor your message to resonate with your prospects and customers, thereby increasing the chances of conversion. Whether your business objective is to boost sales, create loyalty programs, or increase ROI, PIP can help you create effective direct mail campaigns.
With direct mail, you can deliver the right message to the right people at the right time. This ensures that your message is not lost in a sea of irrelevant information, but is instead received and acted upon by those who are most likely to be interested in your products or services.
Use some or all of our full-service capabilities to serve your needs:
- Direct mail design, production and response tracking
- One-to-one marketing
- Variable data printed materials
- Mail list acquisition
- Data management
- Kitting and fulfillment
- Inserting and hand assembly
- Bar coding
- And much more!
*https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref
Direct Mail is Trusted
Direct mail in a digital world builds a better connection with customers. It’s the unexpected that gets them talking.
Build Loyalty
To maintain or renew customer loyalty you can’t beat a direct mail program. Keep your brand top of mind with offers and incentives they can't refuse.
Direct Mail & Mailing Products and Services
PIP East Longmeadow
East Longmeadow, MA 01028-3117
Business Hours
- Phone number: 413-525-4044
- Email: rpelzek@pip.com
- Directions
Justin Greenia
Time and time again, PIP (especially Mary & Mark) comes through for us with excellent results and response time!!!
Wendy Simoncelli
PIP Marketing was a pleasure to work with! First, they were able to find the form templates for my organization that dated back many years and quoted a very reasonable price. Then they quickly provided me with the proofs for my approval and printed my job. Lastly, when the third party delivery truck lost and damaged my order, PIP immediately took responsibility and replaced my order. They made my job easy with great pricing and service!
Mike Stacy
They are amazing!! Helped me and my fiancé with our save the dates last minute and did it same day in a few hours when other places had told us at least a week!! The work came out better than expected at a lower price than they initially told us too, could not be happier with them. Will be going back for our invites for sure.
Nancy Coley
We have worked with Wendell and the staff at PIP Printing for many years. They are extremely responsive, professional and always deliver a quality product. We have used them for a variety of printed materials, signage and banners. The staff go above and beyond to provide updates, proofs and always meet deadlines as promised! I would highly recommend PIP Printing!
Joseph Azary
Great experience. We had a last minute print job that was handled quickly, efficiently, reasonably priced, and good quality. Overall great experience. We will definitely do business again with PIP in East Longmeadow, MA
Emmett Spillane
Pip is wonderful! I have the utmost confidence in their quality printing, attention to detail and customer service. They have met some crazy deadlines for us and we are very grateful and would recommend them highly! Our rep, John Wages, is a joy to work with! I cannot say enough about how helpful and responsive he is in every aspect - always with a smile and and caring attitude!
Mike F
Excellent customer service. Great pricing and a local company I would support again.
Bernadette Nowakowski
Very delighted with the service that we received from PIP. I worked with Luis (at this location) on our recognition plaques and he was simply terrific! Not only was the product quality excellent, but he went above and beyond in meeting our tight timeline and delivering as promised with incredible attention to every detail. Luis is a true example of a professional who values and lives by an outstanding customer service mindset. I will be using PIP for our future projects and highly recommend working with Luis.
C
PIP Printing is a wonderful company to work with. Friendly and accommodating staff, the turnaround time for artwork is quick, the design work is great, good quality product, and they even delivered the finished product to my office. Will definitely recommend to others and won't hesitate to call on them again.
Kimberly Casineau
So happy with the people and service from Pip Printing. I worked with Michelle ordering fleece jackets for my staff. I had given her a pretty tight deadline to work with not only did she deliver when promised, they came out awesome and my staff wears them all the time. I also worked with Bob designing signage with my logo for my loading dock and for the lobby of my business. I loved his input and went in a whole different direction after he presented my options. I would highly recommend the professionals at Pip Printing for any service they offer. Top quality!