LIST MANAGEMENT SERVICES.
Have you assessed the cleanliness of your customer database or considered appending it with a new prospect list in order to acquire new customers? It is crucial that you perform a thorough mail list assessment prior to launching any direct mail campaign, as an outdated or inaccurate list can result in inefficiencies and unnecessary expenses.
Fortunately, PIP provides comprehensive services such as data scrubbing, list cleansing, database verification, data mining, and customer profiling to ensure the quality and accuracy of your mailing list. By taking advantage of these services, you can streamline your marketing efforts and achieve better results from your direct mail campaigns.
Keep Mailing Data Accurate Over Time
Customer and prospect information does not stay current forever. People move, businesses relocate, and new records are added over time. That means a mailing list that worked well for one campaign may need attention before the next.
Regular list management helps you keep up with those changes instead of waiting until another mailing is ready to go. Periodic review can improve data accuracy and leave you better prepared for future campaigns without repeating the same cleanup each time.
With PIP list management services, you can maintain reliable mailing data and make better use of the customer and prospect information you already have.
Use Segmentation to Make Direct Mail More Relevant
A well-maintained mailing list gives you more options for organizing contacts around what you are promoting. Depending on the details you already have, you might separate customers by where they live, whether they have purchased before, or how recently they have done business with you.
These list management strategies can help you send more relevant messages instead of treating everyone on the list the same. A recent customer may respond to a different offer than someone you have not have heard from in several months. Businesses serving multiple areas can also tailor a mailing to a particular location.
Organizing contacts this way helps you make better use of the data you already have. Rather than sending one broad message to every contact, you can focus your outreach on groups more likely to be interested in a particular offer.
That makes it easier to plan direct mail around the person each promotion is intended to reach. A more targeted message is also more likely to feel relevant to the person receiving it.
Prepare Your Data for Printing and Mailing
Good data management also helps bridge the gap between the mailing list and production. Before printing begins, records need to be organized in a way that can be used consistently throughout the mailing process.
Preparing the information ahead of time can help keep names, addresses, and other mailing details consistent as the project moves forward. It also helps connect customer data more directly to the finished mail piece.
PIP can prepare customer and prospect data for direct mail production, keeping the list, printing, and mailing stages connected.
Make List Management Part of Your Direct Mail Strategy
List management works best when it connects directly to the rest of the campaign. Once your data is organized and ready to use, printing and mailing can be coordinated around the same plan.
By coordinating list preparation with printing and mailing, PIP can handle more of the direct mail process in one place. That can mean fewer handoffs between vendors and a clearer path from customer data to the finished mailing. It also allows the list and production needs to be considered together before the job moves forward.
Planning an upcoming mailing? Talk with your local PIP team about list management services and how they can support your next direct mail project.
Nora Selander
Customer service is top notch, print quality is fantastic, and prices are fair. I would recommend this shop to anyone in the Seattle area! Victor is incredibly kind and professional. I first found PIP when an urgent professional printing need came up and PIP saved the day!
Ali Cole
Vic is so helpful and professional! His work is fantastic. We will use him at any opportunity.
Kaitlan Mar
Great customer service, and top-notch quality! PIP has helped me with a wide range of project like punch cards, 2-part forms, cards, posters, printed PVC signs, and more. I appreciate their sense of urgency and responsiveness.
Ashley Liao
Great customer service, you can tell how much they care about getting things right! I will definitely come back in the future if I want posters or signs printed.
Erin Shigaki
I have depended on PIP for several years for jobs for my personal graphic/art/illustration design business, as well as for the community organizations that I'm part of. I've run everything from small business cards, to multi-paged full-color programs, to high-quality greeting cards and posters for the marketplace. I can't speak highly enough about PIP's kind and meticulous service, quality printing, and competitive pricing. Small family run print shops like PIP are fewer and farther between in the Seattle area these days -- support them and spend your money conscientiously!
Knathan Ryan
I can't say enough about working with PIP. Victor is the man- he is almost a partner in a lot of ways and I appreciate his attention to detail and attention to my needs. I cannot recommend this business enough. Thanks PIP for all the work in the last two and a half years.
Kate Mooney
My employer uses PIP Printing for various marketing materials and business cards. Whenever I place an order, I am always confident that it will be completed well and in a timely manner. I always feel like their most important client whenever I speak with Vic Koga. Their amazing customer service is second to none. Vic is always so responsive, and I can always count on him to reach out for clarification if needed to ensure the product is made the way we intended. I would highly recommend PIP Printing to any company! Big thank you to Vic and the PIP team for all you do!
Donna Jacobson
We have been working with the Pinehurst Way (Northgate) office of Pip Printing for over 8 years now, and I just can't say enough about how positive, responsive and proficient Vic Koga and his team are. They deliver perfect results every time, WOW us with their speed and accuracy, and are just genuinely nice people. The bank sends a lot of work their way, everything from small flyers and business cards for our 500 employees to big posters and window graphics. They treat everything we send as their most important project and take so much care in getting everything just right. They get 10 stars from us! **********
Blessed Sacrament
PIP has always been there for our printing needs. They offer fast professional service and are a joy to work with!!!
Bryan Geraghty
Very happy with PIP!!! Amazing quality. Service was much faster than expected. Best price in the area Definitely coming back. Thanks guys!
Robert Jaeggli
I've worked with PIP Printing Northgate for several printing projects. They have always been meticulous and professional in achieving the end result for each project.
Alice Hanh
The PIP team is ALWAYS communicative, quick, caring and has a quality turnaround. They are a small business, so they are attentive to your needs in a way that bigger businesses can't. Our school loves working with PIP! Thankful for them in our community and continued partnership. Thanks Vic and team!
Alexandra Cratsenberg
It’s a pleasure to work with Victor and his team. They are punctual, professional, and attentive to my company’s needs. Our company sends out many paper items and prior to the pandemic we relied on our own team to handle this process. We’ve now completely switched to PIP Printing to handle all of our paper needs. This has freed up the time of our staff. Thank you Victor and Team.
PIP Seattle
Seattle, WA 98125-6331
Business Hours
- Monday: 9:00 AM - 4:00 PM
- Tuesday: 9:00 AM - 4:00 PM
- Wednesday: 9:00 AM - 4:00 PM
- Thursday: 9:00 AM - 4:00 PM
- Friday: 9:00 AM - 4:00 PM
- Phone number: 206-365-5644
- Email: [email protected]
- Directions
