What First-timers Should Know When Considering a Vinyl Car Wrap
Suddenly, it seems like vinyl vehicle wraps are everywhere. And for good reason: they offer integrated marketers low costs and impressive results. If you're just starting to consider advertising with auto graphics, here's what you need to know.
We'd love to give you an unqualified "YES!" but the truth is vehicle wraps and graphics don't work equally for everyone. But if you want to grab your audience's attention in a unique, cost-effective way, here's what you need to know.
Gain a Captive Audience and Get Impressive Results
Vinyl car wraps command attention in a way no other medium can. If a commercial comes on during your show, you can change the channel. If you're browsing the Web and you're interrupted by a pop-up banner, you can close that window. But if you're on the city streets and a wrapped car pulls up beside you, you can't not look!
Here's something else you can't look away from—results that speak to how well car graphics perform:
- A vinyl car wrap can generate up to 70,000 impressions a day
- Car wraps boost name recognition 15x greater than other advertising media
- They're noticed by 98% of Americans
The Best Ads Are Less Talk, More Rock
Even though vehicle wraps speak volumes about a business, they shouldn't be used to convey a lot of information—leave that up to your brochures and websites. This tactic is for customers who are a little further down the funnel and just need a jolt to be reminded about your business.
Think of car graphics as a 60 mph billboard: your audience should be able to get the message in about three seconds, 10 words or fewer, so keep it simple.
It's a More Natural Fit for Some Businesses
Vinyl wraps have an "in your face" quality that makes them an excellent option for many businesses, including:
- Local establishments like gyms and restaurants
- Professional services (contractors, HVAC, housekeeping, plumbing)
- Surprisingly, they're also being used to promote political candidates and ballot measures
However, they're not a good match for businesses that need to convey seriousness, rigor or gravitas, such as:
- Hospitals and healthcare
- Legal services
- Financial/investment services
Your Spend Goes Much Farther Compared to Billboards or Transit Advertising
Scale isn't the only thing big about a billboard: the price can run as high as $15,000 a month in large metropolitan areas. That cost multiplies for more than one location and the amount of time your ad is up.
>The story is similar with transit advertising: you're essentially paying to rent someone else's space. Plus, transit advertising may not feel prestigious, and there's a lot that can go wrong with bus wraps, as is demonstrated herehere.
With car wraps, you pay reasonable upfront costs for an asset that can serve you for years. You get complete control of where, when and for how long your ad is up. We've done the math, and approximately every $44 spent on a vehicle wrap delivers over a million impressions.
They're Sturdy and Protect Your Vehicle
It's time to dispel the myth that vinyl car wraps are fussy or fragile: When properly designed and installed by a professional, a car wrap can last up to five years. Vinyl graphics protect your car's finish from minor scrapes and dings and can be installed and removed without damage to the paint.
Of course, that doesn't mean they'll last forever. Exposure to the elements can prematurely age or fade the wrap, as can high-pressure washing. Before wrapping or applying details, your car should be free of dents: your graphics will look better, and your business will appear more trustworthy.
For Best Results, Pair with Other 'Local' Marketing
Car wraps can make an immediate impression in your local market. By helping generate brand awareness and recall, they can help you get more out of other locally focused tactics like direct mail and search engine or pay-per-click marketing.
If these sound like benefits you need for your business, we want to hear from you. We'll create exciting, enduring vehicle wraps that reflect the best of your brand. Contact us to see samples of our recent work.