Mobile technology capabilities have
grown leaps and bounds over the last two decades, taking their usage from a
personal luxury to a business necessity. Today’s mobile applications are
(generally) affordable and accessible, making them ideal integrated marketing
methods for reaching and sharing messaging with customers.
DMNews.com has put together the
of ways that mobile technology has changed how the following five companies
do business—and how your business can adopt the same techniques for similar
Many businesses are beginning to
use messenger apps for live customer chat. Less costly than SMS, messenger apps
are widely available and provide an easy way for businesses to interact with
customers—they can ask you questions, connect with someone from your business
in real-time, and the conversation can be saved for later reference.
Travel search engine Kayak uses
Facebook’s messenger app as a more personalized way to field customer questions
Mobile technology presents a new
way to be available to customers on your schedule. With portable devices, you
can reach and engage with customers any time that you and they would like,
letting them check-in, ask questions, and ensure that they have all of their
questions answered—even while on the go.
The Kroger grocery chain is using
mobile technology for online ordering and pickup, as well as following up with
customers. Kroger also sends suggestions, thank yous, and surveys that are all
Working from home is often cited as
a popular business option by employees. Today’s data speeds and technological
advancements make it possible for employees to work remotely—anywhere in the
world. Integrated marketers can make calls while on the run, talk to customers,
send messages, and so much more—all from one supercomputer that fits in your
The Humana healthcare company has
jumped on the remote work bandwagon for employees that are not public-facing.
Using their laptop and a hotspot or their mobile device, they can work anywhere
with an Internet connection, contributing to workplace flexibility and
Having your mobile device in your
pocket or bag is like carrying your computer and a projector to every client
meeting. Those working in the field can easily pull up customer information,
access GPS, or showcase video demonstrations on the go. Integrated marketers
can pull up work samples, comps of art or videos, websites, and more, rapidly
and easily to share with a customer and/or receive approval. Clients love to
watch videos on their smartphones, and companies love the ease and speed with
which they can share campaigns.
Samm’s Heating & Air
Conditioning is an HVAC company taking advantage of this type of mobile
service. They often use handheld devices to show video demonstrations to
customers in the field or to report in on project status. Customers can even
receive notifications as to the estimated arrival of a field technician.
Gone are the days when consumers
had no choice but to pay by cash or check when not in a brick and mortar store.
The advent of mobile payment applications and tools have opened the world of
business to online artisans, entrepreneurs, and others who were previously
hampered by the limitations of how to accept payment outside of traditional
Using apps like Venmo, Zelle, Cash,
or PayPal, marketers can also take payment at an event, tradeshow, or even in
their own shops.
Primitive Wood-N-Giggles, a custom
woodworking business, is now able to process seamless and secure payments
whether at a local craft fair or if taking custom orders from home.
What’s Next for Mobile?
The Future of Mobile is Unlimited.
Consumers continue to expect new developments in apps and technologies from
business, while companies that have become accustomed to the convenience will
look forward to new features. The continual expansion of capabilities means
that even the smallest solopreneur will be able to do mobile business with its