4 Reasons to Embrace Digital Signage for Internal Communications
you’re a marketer who has made the investment in (and is reaping the rewards
signage, why should your customers have all the fun? Digital signs
are the perfect vehicle for employee and internal communications. Here’s why
you should do digital double-duty, and how it will benefit your workforce and
Bypass the Inbox
not all of your employees have company email addresses, and those who do
probably have an inbox filled with spam and other distractions. Cut to the
chase and put important company announcements on your digital signs. Think of
your digital signage as an attractive, modern alternative to a bulletin board. You
can also strengthen your brand by ensuring all communications use the right
logo, colors, and fonts.
Emphasize Your Company’s
a hot job market, your company’s culture is one of the things that can attract
and retain the right employees. Use your company’s digital signage to engage
employees and remind them of your values. For example, if your company promotes
a laid-back and fun culture, display a few of the latest memes or even humorous
YouTube clips. If your company positions itself as a wholesome, family-friendly
workplace, use employee family pictures and photos from company events.
Turn Your Employees into
related to the previous example, well-executed communications that promote your
company’s values and achievements make employees feel good about working there.
Recognize exceptional performers and those who live the brand, as well as how
your company “walks the talk” from the top down. Soon, your employees will
become your best evangelists and spread the gospel to vendors, outside
associates, and their own networks.
Create a Climate of
Openness and Transparency
news about your company and its financial goals, progress, and initiatives can
make everyone feel like they’re a part of the conversation. This, in turns,
creates trust in the organization and satisfaction in the job. Such a
commitment to transparency and forthrightness is one of the reasons that
LinkedIn CEO Jeff Weiner has a 96% approval rating on Glassdoor.
Now, Think Big
not necessarily talking about installing a video
wall (though that actually could be a great idea), but we are
encouraging integrated marketers to think of signage as an important part of
internal communications strategy, which may include an intranet,
brochures, and more. When they all work together, you can make a huge impact
that will be appreciated throughout the organization.