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There’s Finally a Right Answer for How Long a Sales Email Should Be

Email Marketing

Sep 20, 2018

Since the dawn of time (or at least, email marketing), integrated marketers have wondered, “How long should my sales emails be?” Finally, there’s a right answer, and a right way to get there.

800 million reasons to embrace Instagram.

Social Media

Sep 18, 2018

Picture success with the wildly popular photo sharing app. Instagram may not have been

5 Creative Event Networking Options - Make Networking Fun While Connecting Attendees

Event Marketing

Sep 13, 2018

Networking is one of the main reasons why people go to events. According to the Forbes Insights survey, 85% of people build stronger, more meaningful relationships during a face-to-face interaction. These 5 ideas for event planners will help you turn networking at your next event into a memorable experience.

Push Notifications for Better Mobile Customer Retention - This Easy Outreach Tool Can Keep Your App Top of Mind

Mobile Marketing

Sep 11, 2018

Marketing Land determined that despite the glut of options in the top app stores (Apple, Google, Amazon), users ultimately only select and keep the apps that are the most useful to them. They suggest that push notifications, a simple and easy-to-use feature built into nearly every app, may be just the solution for curbing churn and boosting retention.

Creative Display Lessons SMBs Can Learn from the Retail’s Big Boys

Signage

Sep 06, 2018

Integrated marketers don’t need billion-dollar budgets to create signage and displays that get attention and move product. Take some free inspiration from some of the world’s top retailers.

DIY for SEO: 5 Tips for Easy Success

Search Marketing

Sep 04, 2018

Most integrated marketers agree that search engine optimization is important. But when it comes to how to accomplish SEO, we’re all over the map. Should we try to do it ourselves or hire an SEO specialist? This article takes a look at what you can do on your end to boost SEO ratings and when you should consult with an outside SEO firm.

Busting 5 Myths That May Be Keeping You Off Social Media

Social Media

Aug 28, 2018

It’s not too late for marketers who’ve been slow to adopt social media marketing and outreach. Once they get past common myths, such as “it’s just for kids” or “it will just open us up for complaints,” professionals realize how

Aug 23, 2018

The next big thing in talking to your customers may actually be an old standard: SMS Marketing. MarketingProfs recently took a look at how this more than 20-year-old technology ticks all the boxes for integrated marketers looking for a new (old) way to expand their reach, improve response, and give customers what they want.

Purposeful Abandonment for Tomorrow’s Event Success

Event Marketing

Aug 21, 2018

You seldom hear a management guru advocating that you give up, but that’s essentially what Peter Drucker did when he encouraged leaving behind those things that don’t work in favor of future possibilities, what he called Purposeful Abandonment. Read more about reallocating resources and allowing new successes to serve you as you make a shift to your process.

Why Offer-Driven Marketing is the Secret to Branding Success

Branding

Aug 16, 2018

Everyone knows how important it is to have a recognizable brand. So it’s only logical that typical branding and image campaigns focus on your image instead of on an offer. In this article, we take a look at positioning your brand to answer the questions that solve for the problems that is sure to illicit a response with your customers.

Macro Marketing Results On a Micro Budget

Marketing Strategy

Aug 14, 2018

It’s been said the best things in life are free. But what about marketing your small business? Lacking a consistent budget, some integrated marketers assume they have few options. But they’d be wrong.

Troubleshooting Your Data If You See an SEO Drop

Websites

Aug 09, 2018

If you’re an integrated marketer who manages your search engine optimization, you know that there can be a lot of flux in your ranking – it can be seasonal, cyclical, or a million other things. But when your ranking stays too low for too long, it’s time to pop the hood and look at what’s up with your data.

3 Reasons to Add Executive Profiles to Your Website (and 3 Ways to Do It Right)

Websites

Aug 07, 2018

Including leadership profiles on your website isn’t just about stoking your CEO’s ego. The profiles offer integrated marketers powerful benefits like: Putting a human face on your business, delivering an SEO bump, and adding social proof that boosts your content’s credibility

5 Myths About Working with Freelancers.

Other

Jul 26, 2018

The busier work gets, the more integrated marketers start kicking around the idea of bringing in outside creative resources. But if you’re used to handling everything in house, the prospect of working with a freelancer can be a bit scary.

Long Live Direct Mail – Finding, Keeping & Strengthening Customer Relationships

Direct Marketing

Jul 24, 2018

Even while pursuing new audiences, don’t neglect the ones you already have! The introduction—or reminder—of a loyalty program, special offer, or event invitation may be the perfect way to continue your connection with these customers.

The 5 Gotta-Haves For A Successful “Welcome” Email

Email Marketing

Jul 19, 2018

The Welcome email can be the beginning of a beautiful business relationship, yet many integrated marketers don’t actively court their audience at this crucial step. Here’s what to include in a welcome email to build trust, engagement, and better sales.

5 Pieces of Essential Event Advice

Event Marketing

Jul 17, 2018

Each year, event and meeting professionals gather at conferences where speakers discuss trends, education and ideas for inspired event management. Attendees at a recent Florida BizBash event walked away with five important tips and recommendations for event success, as shared by conference speakers.

Retail Signage Best Practices

Signage

Jul 12, 2018

Previously, we’ve written about the importance of making a good first impression with the right signage. Now, courtesy of Shopify, let’s review some retail signage best practices, followed by recommended signage types for brick and mortar stores.

The Value of Adding Your Brand’s Values to Your Marketing

Branding

Jul 10, 2018

One of the best ways for integrated marketers to position their company is also one that feels risky: putting your brand values onstage, front and center. Risky, because, we may worry that revealing our principals could alienate our customers.

The Art (and Science) of Effective Email Subject Lines(1)

Direct Marketing,Email Marketing

Jul 05, 2018

As the volume of email content continues to swell, it’s more important than ever to write attention-getting, eyeball-attracting email subject lines.

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