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How a Disruptive Brand Strategy Turned Casper into a $500M Business

Content Marketing

Jun 30, 2021

Mattress buying has always been a little weird, right? In the middle of the day, you plop down on a dozen different mattresses, each one hardly different from the last, while a salesperson looks at you expectantly. The mattress company Casper thought the process, and the rest of the industry, was broken. Their solution offers integrated marketers powerful lessons about standout brand strategy.

Five Signs You Need Creative Design Help

Creative Services

Jun 23, 2021

As great creative design software and DIY web and social apps become more accessible to integrated markers, more of you are taking the opportunity to create great-looking websites and design your own marketing collateral. But is there a time when you need to let go and call in professional help? Here are the telltale signs:

Welcome To My e-Newsletter: Now Help Me Help You

Direct Marketing, Email Marketing

Jun 16, 2021

We’ve written previously about the many ways you can grow your email marketing list. As you continue to expand this essential integrated marketing tool, keep thinking about ways to segment subscribers into different groups with different needs, as a way to improve your marketing results.

7 Tracking Tools Smart Integrated Marketers Use

Direct Marketing

Jun 09, 2021

The following article takes a look at seven tracking tools for measuring direct response campaign success and helps determine which are likely to work best for your business.

Marketing Personalization for the Best User Experience

Marketing Strategy

Jun 02, 2021

As an active integrated marketer, you are familiar with marketing personalization--delivering brand messaging and content tailored to an individual customer. But do you know how or why you would want to use it?

How Color Science and Trends Can Help You Shake Up Your Marketing

Creative Services

May 25, 2021

Color can have a significant impact on your integrated marketing. Color science is equal parts art, anthropology, and psychology. Even if you’re not a designer, it’s worth knowing the basics so you can make your marketing pop and resonate with the right audience.

Revisit, Refresh, or Redo: When It’s Time to Take Another Look at Your Packaging

Branding, Other

May 18, 2021

Packaging is a huge part of the consumer experience, especially in the retail environment. However, from time to time, integrated marketers may need to take a closer look to make sure their packaging is still effective, attractive, and in sync with their brand.

Think Your Business Isn’t ‘Creative’ Enough for Instagram-Worthy Signage? Think Again.

Social Media, Mobile Marketing, Signage

May 11, 2021

Irresistibly Instagrammable signage isn’t just for trendy retailers in big-city hotpots: there’s a creative solution for nearly every business, no matter where you are or what you sell.

5 Reasons Integrated Marketing Campaigns Are So Effective

Marketing Strategy

May 04, 2021

If you’ve been wondering about the advantages of integrated marketing campaigns, we’ve got 5 reasons why they work harder, smarter, longer, and more cost-effectively than creating individual communications. And if you’re new to the concept, you’ll also learn which elements can add up to your success.

How Gen Z is Changing Social Media Marketing

Social Media

Apr 27, 2021

Tips for Understanding and Reaching this Powerhouse Demographic

The Latest E-Commerce Features to Get Your (Virtual) Cash Register Ringing

Websites

Apr 20, 2021

In 2018 (almost 2019!), e-commerce has gone so far beyond just an online storefront, giving integrated marketers powerful tools to increase sales and build a bigger customer base. These are a few of the most useful features – most of them baked right into all the popular e-commerce platforms.

5 Psychology-Inspired Hacks to Increase Landing Page Conversions

Websites

Apr 13, 2021

Integrated marketers who want to increase landing page conversions need to do a deep dive into the customer psyche. These five marketing lessons, inspired by the practice of psychology, can help you move customers deeper into the funnel.

5 Ways a Vehicle Wrap Benefits Your Business

Signage, Other

Apr 06, 2021

Turn Your Car Into a Mobile Billboard and Explore Its Many Advantages

Protect Your Business and Your Customers with ADA Signage

Signage

Mar 30, 2021

Keeping your business’s signage compliant with the Americans with Disabilities Act can help you avoid huge penalties, and it’s the right thing to do. Here’s what integrated marketers need to know.

From Discovering Important Information to Finding New Customers

Social Media

Mar 23, 2021

With more than 3.5 billion people on social media, you’d be hard-pressed to find someone who is not actively engaging on one or more of the well-known platforms.

The Building Blocks of a Successful Direct Marketing Campaign

Direct Marketing

Mar 17, 2021

Both newbies and seasoned integrated marketers should take the time to brush up on the basics of direct marketing. This article compiles the essential building blocks and talks about what can help make each of those pieces a success.

Building a Successful Signage Strategy

Signage

Mar 09, 2021

4 Benefits of Business and Retail Signs

Developing Better Promotional Products Campaigns

Promotional Products

Mar 02, 2021

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. Here are seven tips from the Promotional Products Association International (PPAI) for developing better campaigns:

Using Email Drip Campaigns to Nurture Leads and Increase Sales

Email Marketing

Feb 23, 2021

Email drip campaigns offer an effective alternative to a high-pressure, hard-sell email, allowing integrated marketers to nurture leads at every point of the sale cycle. Here’s how to create a drip campaign that gets results.

Tips for Growing Your Printing and Copying Business

Direct Marketing, Other

Feb 16, 2021

How is your printing and copying business faring? Do you have a core group of return customers you rely on, or are you fortunate enough to do a brisk business in first-time buyers? Has the pandemic increased or decreased your sales?

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