5 Predictions for the Future of the Next New Normal

COVID-19 has changed the digital marketing landscape, and many integrated marketers are unsure of what tactics will help them achieve their goals. Even though we may never get back to business as usual, there are still reliable ways to connect with an audience and make sales.

How Event Planners Can Continue to Provide Value in a Distanced Future

The next big thing in talking to your customers may actually be an old standard: SMS Marketing.

Whether you’re just starting or you’re an integrated marketer with a well-established brand, you need a unique selling proposition (USP). More than a tagline, a USP encapsulates your brand promise to consumers and helps you differentiate your company or offerings from the competition.

They May be Old-School, but they Still Capture Viewer Attention

We tackle some of the biggest online trust-busters with actionable fixes you can make today during these times when creating a trustworthy shopping experience is key.

While there may be concerns about direct mail because of the virus, let’s take a look at the many reasons why this form of marketing remains strong.

In the age of COVID-19, communicating with customers means communicating at a distance – but the right signage can help integrated marketers inform and connect. Here are a few ideas for staying top-of-mind and reassuring your customers that they can count on you.

Unless your business is fortunate enough to employ a full-time copywriter, that responsibility typically falls on you, the integrated marketer. But if that’s not your only responsibility, or you do it a lot, your creative well may be beginning to run dry.

To capitalize on the indisputable power of video, integrated marketers first have to convince people to watch them – which means convincing the search engines to index them. Good SEO for video can double search engine traffic, so it’s worth getting it right!

It’s not enough to plan a great event: integrated marketers must have a well-designed landing page to promote, inform, and sell tickets. Here are the elements the best event landing pages share.

Highly readable content converts, engages, and drives up SEO. Increasing content readability doesn’t have to be complicated: these three easy tips will help integrated marketers write simple yet effective copy.