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4 of the Biggest Mobile Marketing Mistakes to Avoid - Don’t Let These Potential Pitfalls Trip You Up

Mobile Marketing

Jan 16, 2019

Users spend more than five hours a day on their smartphones, and mobile devices account for more than half of all online traffic in the U.S. These statistics provide both amazing opportunities for small businesses to reach new and existing audiences and the potential for mobile mistakes.

The 3 Things to Consider When Exploring Social Media Listening

Social Media

Jan 09, 2019

SmartInsights has put together a list of three things marketers need to know about social media listening and engagement technologies that will allow them to do so.

What Account-Based Marketing is and Why You Need to Try It

Direct Marketing

Jan 02, 2019

Account-based marketing (ABM) has gone from being “the next big thing” to a tested, trusted alternative to traditional lead-gen, consistently delivering better ROI and larger sales. This is ABM 101 for integrated marketers.

7 Mobile Marketing Tips to Increase Conversion - Put the Customer First: Trust, Efficiency, Design

Mobile Marketing

Dec 27, 2018

While mobile devices are the preferred way for users to access the web, desktop systems maintain the lead in online commerce. But technological advances to mobile-optimized, user-friendly mobile commerce (mCommerce) is helping integrated marketers give desktop shopping a run for its money. MarketingProfs has put together 7 tips for improving mCommerce conversion.

How the Secrets of Persuasion Boost Content Marketing Effectiveness

Content Marketing

Dec 20, 2018

Creating content and producing results are two entirely different things. In this post, we’ll share a few secrets on making content campaigns more attractive to your followers.

Why You Absolutely, Positively, 100% Must Have a Solid Marketing Plan

Marketing Strategy

Dec 18, 2018

Looking to launch a new product, service, or business? A good marketing plan can make or break your success. Here are the benefits integrated marketers will get out of creating a marketing plan.

5 Big Ideas for Small Business Video

Video

Dec 13, 2018

If you’ve talked yourself out of using video because you thought it was too complicated or too expensive, these talking points from business.com just might change your mind.

Blend Experiential and Social to Create an Unforgettable Event

Event Marketing

Dec 11, 2018

Integrated marketers looking to create an unforgettable event can blend social and experiential marketing. Refinery 29’s 29 Rooms event is a case study in creating experiences that wow attendees and make their social media feeds work for you.

Getting More Bang for Your Trade Show Bucks

Event Marketing

Dec 06, 2018

Trade shows can be a significant expense for any business. Just ask any marketer. So before you invest heavily in the next big event, consider how to maximize your presence so you get the highest return on the dollar.

A Great Website Should Please the Brain, Not Just the Eyes

Websites

Dec 04, 2018

If you’ve ever been to an arena rock concert, you already understand cognitive processing. The crowd is on their feet for “Satisfaction” or “Born in the USA” but when the performer announces something from the new album, that’s when everyone goes to the bathroom. People like what they already know.

Tips for Shooting Your Next Epic Video and Getting Epic Results

Video

Nov 29, 2018

Around these parts, we love video and we can’t bang the drum hard enough about why it’s a game-changer for integrated marketers. When added to email,it can lift click-through by 55% and increase conversions by 24%. Video amps up your social and your brand at the same time. You’re 53 times more likely to show up first on Google if you have a video embedded on your website. It really is that good.

The surprising secret to standout content marketing campaigns

Content Marketing

Nov 27, 2018

Here’s a quick quiz for content marketers: Let’s say you’ve worked tirelessly building a solid, fresh, relevant integrated campaign. Blogs? Check. Email marketing campaign? Got it covered. Website optimized? Uh-huh. White papers? All over it. E-newsletters? Yup. Online advertising? Done!

The Latest E-Commerce Features to Get Your (Virtual) Cash Register Ringing

Websites

Nov 20, 2018

In 2018 (almost 2019!), e-commerce has gone so far beyond just an online storefront, giving integrated marketers powerful tools to increase sales and build a bigger customer base. These are a few of the most useful features – most of them baked right into all the popular e-commerce platforms.

6 steps to a stronger B2B brand.

Branding

Nov 15, 2018

Marketing in general and branding in particular are typically long on stuff that sounds good and short on substance. For a fluff-free brand, focus on two things:  Simplicity and clarity. Somewhere in your company — in your people or processes or products — is something very special. Your job is to identify that something, hone it to a razor-sharp edge — and present it to the marketplace simply yet powerfully.

Why cold email is (still) a hot marketing idea.

Direct Marketing

Nov 13, 2018

Creating cold emails that get opened and responded to isn’t difficult if you’ll take a few minutes to learn proven best practices. In a handy post about successful cold emailing, digital marketing authority Neil Patel surveys 11 kinds of cold emails. This article shares a summary about seven of them.

The Non-Photographer’s Guide to Working with Stock Photography

Creative Services

Nov 08, 2018

Marketers who want to keep quality high and costs low may want to consider purchasing stock photography for their communications needs. This is a brief guide to understanding where and how to purchase, as well as why some photos cost so much more.

3 Tips for User Intent SEO Strategy - Drive More Relevant Traffic, Increase Performance

Search Marketing

Nov 06, 2018

Part of Google’s intensive search algorithm includes user intent, displaying search results by relevance. For this reason, understanding intent when creating website content is essential to improving your site’s relevance and SEO. There are three stages of user intent: informational, navigational, and transactional.

6 Social Media Mistakes Marketers Make - Avoid These Posting & Planning Missteps

Social Media

Nov 01, 2018

Social media offers a remarkable business advantage for integrated marketers. Unfortunately, the sheer number of available platforms, frequent algorithmic updates, and required time commitment often prevent businesses from maximizing social media’s benefits. In fact, as Smart Insights outlined recently, there are six costly—and unintentional—mistakes that marketers often make with their social media strategy.

Treat Your Employees and Customers With Holiday Promotional Items

Promotional Products

Oct 30, 2018

Holiday Gift Ideas from Fun to Fabulous
It’s that time of year again, when businesses both large and small start thinking about how to recognize their staff and prized clients, and integrated marketers try to figure out how to do it affordably while still making an unforgettable impression. Below is our curated list of five buzzworthy gifts that can pull this double duty. Our list runs the gamut from just a few dollars, to items for those looking to splurge a bit.

How To Write More Effective PPC Search Ads

Search Marketing

Oct 25, 2018

Those little text ads that show up in your search results look deceptively simple. But success of your paid PPC search campaign is riding on a few well-chosen words. Take time to make sure you choose every word carefully for maximum effectiveness, while keeping your message aligned with your overall integrated marketing mix.

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