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7 Tried-and-True Tips for Growing Existing Accounts

Marketing Strategy

Jan 12, 2021

From Doing Your Homework to Building a Process, Advice for Success

5 Social Media Habits to Drop Now - Don’t Let These Bad Practices Hold You Back

Social Media

Jan 05, 2021

While social media presents a terrific opportunity to build connections, amplify content, and reach new prospects, social media can be a challenge to get right. Copyblogger has put together a list of 5 bad social media habits that you need to break right now.

Show-Stopping Storefronts Mix Analog and Digital Signage

Signage

Dec 23, 2020

Good news for retailers of all sizes: Between a good economy and low unemployment, all signs indicate enduring success of bricks and mortar stores. Which means integrated marketers need to double-down on their IRL UX (Interweb slang for: In Real Life User Experience). Revving up your storefront doesn’t have to mean installing video walls or going all-digital: some of the most effective examples blend traditional with high-tech. Adding digital to the mix gives you a huge advantage: up to 80% of consumers say they’ve entered a store because of an intriguing digital sign. Here’s how (and why) to think about blending old with new.

Why You Absolutely, Positively, 100% Must Have a Solid Marketing Plan

Marketing Strategy

Dec 15, 2020

Looking to launch a new product, service, or business? A good marketing plan can make or break your success. Here are the benefits integrated marketers will get out of creating a marketing plan.

Why Outsourcing Marketing is Good for Your Bottom Line

Other

Dec 08, 2020

Whether it’s tight deadlines, doing repetitive work in a limited brand palette, or having a big project with 37 rounds of revisions…admit it: you and your employees are fantasizing about running away to a tropical island. When the going gets tough, the smart integrated marketers call for help.

Holiday Gifting is Different This Year. Here’s How to Do It Right.

Other

Dec 01, 2020

Holiday gifting this year calls for heightened levels of sensitivity, restraint, and taste. This is an opportunity for integrated marketers to spread cheer, give thanks, and, most importantly, maintain connections with clients and colleagues.

Storytellers Are the Best New Marketers

Marketing Strategy

Nov 24, 2020

The art of storytelling is getting a modern makeover as a powerful integrated marketing tool.

How B2B Marketers Can Unleash the Potential of User-Generated Content

Content Marketing

Nov 17, 2020

The term (UGC for short) refers to anything created by a user or fan that indirectly promotes or features a brand, a business or its products.

5 Tips for Writing Persuasive Copy

Content Marketing

Nov 10, 2020

Motivate Readers to Act with These Copywriting Strategies

Making Direct Mail More Credible

Direct Marketing

Nov 03, 2020

There are a number of ways to build credibility with direct mail; below are five that will help you prove trustworthy with your audience.

Improving Your Direct Mail Results, At Every Step in the Process

Direct Marketing

Oct 27, 2020

Direct mail is more popular and profitable than ever. To achieve great results, integrated marketers have to nail every step, from creating a high-impact mailer, sending it to the right people, and using the right mailing services.

Why Branding Matters During the COVID-19 Pandemic

Branding

Oct 20, 2020

In times of crisis, businesses either thrive or fall; they either already have the infrastructure in place to embrace opportunity or they crumble when confronted by a potentially significant setback.

The Importance of Social Distancing Signage During the Pandemic

Signage

Oct 13, 2020

For businesses, healthcare institutions, schools, and public and private organizations that have reopened their doors during this time, social distancing signage is a key part of their marketing and public safety efforts.

Loyalty Programs Benefit B2B Businesses, Too

Other

Oct 06, 2020

Loyalty programs aren’t just for consumer brands and businesses: B2B loyalty programs can offer integrated marketers similar benefits, such as improved retention, bigger and more frequent purchases, and a steady stream of quality referrals. However, there are key differences between B2B and B2C programs. Here’s how to make your program a success.

The ABCs of Signage

Signage

Sep 29, 2020

Signs, or signage, are so commonplace that their importance can be taken for granted. The International Sign Association (ISA) published a study indicating that when a sign was added on a previously blank side of a building, sales increased anywhere between 2.5% and 7.1%.

Welcome To My e-Newsletter: Now Help Me Help You

Direct Marketing,Email Marketing

Sep 22, 2020

We’ve written previously about the many ways you can grow your email marketing list. As you continue to expand this essential integrated marketing tool, keep thinking about ways to segment subscribers into different groups with different needs, as a way to improve your marketing results.

Busting 5 Myths That May Be Keeping You Off Social Media

Social Media

Sep 15, 2020

It’s not too late for marketers who’ve been slow to adopt social media marketing and outreach. Once they get past common myths, such as “it’s just for kids” or “it will just open us up for complaints,” professionals realize how

What You Should Know Before Buying Signage

Signage

Sep 08, 2020

Think carefully about all the places where you may need signage before you make a purchase.

Good Email List Hygiene Starts Long Before You Hit the ‘Send’ Button

Email Marketing

Sep 02, 2020

Maintaining your email list is an excellent way to enhance your sales and avoid spam complaints. Here are a few ways integrated marketers can groom their lists and enhance their ROI.

Should Your Business Embrace Integrated Marketing?

Marketing Strategy

Aug 26, 2020

A typical integrated campaign may include various digital methods (email, paid and organic social media, and Google AdWords), as well as traditional marketing tactics (direct mail, magazines, old-fashioned networking, and events).

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