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Think Your Business Isn’t ‘Creative’ Enough for Instagram-Worthy Signage? Think Again.

Social Media,Mobile Marketing,Signage

May 11, 2021

Irresistibly Instagrammable signage isn’t just for trendy retailers in big-city hotpots: there’s a creative solution for nearly every business, no matter where you are or what you sell.

5 Reasons Integrated Marketing Campaigns Are So Effective

Marketing Strategy

May 04, 2021

If you’ve been wondering about the advantages of integrated marketing campaigns, we’ve got 5 reasons why they work harder, smarter, longer, and more cost-effectively than creating individual communications. And if you’re new to the concept, you’ll also learn which elements can add up to your success.

How Gen Z is Changing Social Media Marketing

Social Media

Apr 27, 2021

Tips for Understanding and Reaching this Powerhouse Demographic

The Latest E-Commerce Features to Get Your (Virtual) Cash Register Ringing

Websites

Apr 20, 2021

In 2018 (almost 2019!), e-commerce has gone so far beyond just an online storefront, giving integrated marketers powerful tools to increase sales and build a bigger customer base. These are a few of the most useful features – most of them baked right into all the popular e-commerce platforms.

5 Psychology-Inspired Hacks to Increase Landing Page Conversions

Websites

Apr 13, 2021

Integrated marketers who want to increase landing page conversions need to do a deep dive into the customer psyche. These five marketing lessons, inspired by the practice of psychology, can help you move customers deeper into the funnel.

5 Ways a Vehicle Wrap Benefits Your Business

Signage,Other

Apr 06, 2021

Turn Your Car Into a Mobile Billboard and Explore Its Many Advantages

Protect Your Business and Your Customers with ADA Signage

Signage

Mar 30, 2021

Keeping your business’s signage compliant with the Americans with Disabilities Act can help you avoid huge penalties, and it’s the right thing to do. Here’s what integrated marketers need to know     

From Discovering Important Information to Finding New Customers

Social Media

Mar 23, 2021

With more than 3.5 billion people on social media, you’d be hard-pressed to find someone who is not actively engaging on one or more of the well-known platforms.

The Building Blocks of a Successful Direct Marketing Campaign

Direct Marketing

Mar 17, 2021

Both newbies and seasoned integrated marketers should take the time to brush up on the basics of direct marketing. This article compiles the essential building blocks and talks about what can help make each of those pieces a success.

Building a Successful Signage Strategy

Signage

Mar 09, 2021

4 Benefits of Business and Retail Signs

Developing Better Promotional Products Campaigns

Promotional Products

Mar 02, 2021

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. Here are seven tips from the Promotional Products Association International (PPAI) for developing better campaigns:

Using Email Drip Campaigns to Nurture Leads and Increase Sales

Email Marketing

Feb 23, 2021

Email drip campaigns offer an effective alternative to a high-pressure, hard-sell email, allowing integrated marketers to nurture leads at every point of the sale cycle. Here’s how to create a drip campaign that gets results.

Tips for Growing Your Printing and Copying Business

Direct Marketing,Other

Feb 16, 2021

How is your printing and copying business faring? Do you have a core group of return customers you rely on, or are you fortunate enough to do a brisk business in first-time buyers? Has the pandemic increased or decreased your sales?

COVID-19 Signage Essentials for the Office Environment

Signage

Feb 09, 2021

Integrated marketers can play an important role in helping coworkers transition back to the office safely. Creating attractive, easy-to-understand signage that communicates the latest safety guidelines can make employees feel more secure. These are your safety signage essentials.

800 million reasons to embrace Instagram.

Social Media

Feb 02, 2021

Picture success with the wildly popular photo sharing app. Instagram may not have been

Digital Event Marketing Isn’t Going Anywhere. Here’s How to Master It.

Event Marketing

Jan 26, 2021

Making an impact with a virtual event is challenging, but it’s worth getting right. This is a quick guide to help integrated marketers produce events that will excite your audience and bolster your other marketing efforts, too.

M-Commerce is Here, Is Your Business Ready?

Mobile Marketing

Jan 19, 2021

While the phrase m-commerce (Mobile Commerce) has been in use since 1997, its adoption has only been growing in recent years—and the global pandemic has shifted mobile shopping into overdrive.

7 Tried-and-True Tips for Growing Existing Accounts

Marketing Strategy

Jan 12, 2021

From Doing Your Homework to Building a Process, Advice for Success

5 Social Media Habits to Drop Now - Don’t Let These Bad Practices Hold You Back

Social Media

Jan 05, 2021

While social media presents a terrific opportunity to build connections, amplify content, and reach new prospects, social media can be a challenge to get right. Copyblogger has put together a list of 5 bad social media habits that you need to break right now.

Show-Stopping Storefronts Mix Analog and Digital Signage

Signage

Dec 23, 2020

Good news for retailers of all sizes: Between a good economy and low unemployment, all signs indicate enduring success of bricks and mortar stores. Which means integrated marketers need to double-down on their IRL UX (Interweb slang for: In Real Life User Experience). Revving up your storefront doesn’t have to mean installing video walls or going all-digital: some of the most effective examples blend traditional with high-tech. Adding digital to the mix gives you a huge advantage: up to 80% of consumers say they’ve entered a store because of an intriguing digital sign. Here’s how (and why) to think about blending old with new.

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