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It’s not enough to plan a great event: integrated marketers must have a well-designed landing page to promote, inform, and sell tickets. Here are the elements the best event landing pages share.
Highly readable content converts, engages, and drives up SEO. Increasing content readability doesn’t have to be complicated: these three easy tips will help integrated marketers write simple yet effective copy.
It’s time to bust the myth that Instagram is only for consumer-facing brands. B2B integrated marketers are finding great success (and their customers) on the photo-sharing platform. Read on to find out how.
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As the holiday shopping season gets longer, the pre-holiday direct mail game gets more competitive. Here’s how integrated marketers can stand out at the time of year when people are inundated with direct mail.
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