Marketers who want to keep quality high and costs low may want to consider purchasing stock photography for their communications needs. This is a brief guide to understanding where and how to purchase, as well as why some photos cost so much more.

Part of Google’s intensive search algorithm includes user intent, displaying search results by relevance. For this reason, understanding intent when creating website content is essential to improving your site’s relevance and SEO. There are three stages of user intent: informational, navigational, and transactional.

Whether you’re just starting out or have been in business for decades, it’s smart to schedule an in-house session to review all the elements of your identity program. In A Step by Step Guide to Creating a Powerful Brand Identity, Column Five Media shares a straightforward process for success.

If you’re like countless small businesses, your most pressing question about data is, “what do we do with it?” For many companies, that means job one is developing a viable data storage plan.

Integrated marketers are using explainer videos as the centerpiece of successful email marketing campaigns and social media initiatives. If a picture is worth a thousand words, then an explainer video is the equivalent to all the words in a brochure or fact sheet, and then some.

Whether it’s tight deadlines, doing repetitive work in a limited brand palette, or having a big project with 37 rounds of revisions…admit it: you and your employees are fantasizing about running away to a tropical island. When the going gets tough, the smart integrated marketers call for help.

Since the dawn of time (or at least, email marketing), integrated marketers have wondered, “How long should my sales emails be?” Finally, there’s a right answer, and a right way to get there.

Networking is one of the main reasons why people go to events. According to the Forbes Insights survey, 85% of people build stronger, more meaningful relationships during a face-to-face interaction. These 5 ideas for event planners will help you turn networking at your next event into a memorable experience.

Marketing Land determined that despite the glut of options in the top app stores (Apple, Google, Amazon), users ultimately only select and keep the apps that are the most useful to them. They suggest that push notifications, a simple and easy-to-use feature built into nearly every app, may be just the solution for curbing churn and boosting retention.