Creating high-impact content for digital signage will help integrated marketers attract customers and increase sales. These content creation best practices take the guesswork out of signs that get people spending.

Good content writing will stand the test of time, enticing readers to save a piece and re-read it periodically. Integrated marketers often find themselves in charge of creating content and hoping that it will rank highly on Google and stick with readers. In this article, we've compiled 10 tips from best-selling authors to help marketers learn how to make their content stand out.

High quality promotional products are an investment in your business. These tips can help integrated marketers spend smarter and  get more bang for their promo bucks.

Integrated marketers have traditionally looked at Return on Investment (ROI) to measure the performance of a project. By also measuring Return on Objectives (ROO) marketers can see a broader picture of a project’s impact and get insights to inform additional marketing efforts.

As of February of this year, mobile ad spend will account for almost $166bn of the $616bn total global ad spend. This fact alone demonstrates mobile marketing’s dominance in advertising, including the use of strategies like geo-targeting and geo-conquesting by integrated marketers in order to ratchet efficacy up even higher. 

If you’re a social marketer on Instagram, gaining quality followers for your business or brand is important – but it’s not the only measure of success. Here are a few tips for getting followers who will engage with, support, and ultimately buy from your business.

Smart Insights has put together a three-step approach to boosting lead capture on mobile landing pages that will help integrated marketers develop more effective landing pages.

As many integrated marketers have discovered, though, it is also a tremendously useful platform for boosting your credibility, as Social Media Examiner has outlined in its recent article providing three tips for using social proof in your marketing efforts.