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What’s Next for Small Business Post-COVID?

Other

Jun 03, 2020

5 Predictions for the Future of the Next New Normal

Digital Marketing After COVID-19: What’s Working Now

Marketing Strategy,Search Marketing

May 27, 2020

COVID-19 has changed the digital marketing landscape, and many integrated marketers are unsure of what tactics will help them achieve their goals. Even though we may never get back to business as usual, there are still reliable ways to connect with an audience and make sales.

What Does the Future Hold for Events Post-COVID-19?

Event Marketing

May 20, 2020

How Event Planners Can Continue to Provide Value in a Distanced Future

5 Big Ideas for Small Business Video

Video

May 13, 2020

If you’ve talked yourself out of using video because you thought it was too complicated or too expensive, these talking points from business.com just might change your mind.

3 Key SMS Messaging Tips - This Oldie May Be a Goodie for Reaching Your Customers

May 06, 2020

The next big thing in talking to your customers may actually be an old standard: SMS Marketing.

Back to Basics: Writing Your Unique Selling Proposition

Marketing Strategy

Apr 29, 2020

Whether you’re just starting or you’re an integrated marketer with a well-established brand, you need a unique selling proposition (USP). More than a tagline, a USP encapsulates your brand promise to consumers and helps you differentiate your company or offerings from the competition.

The Comeback Kid: Posters are all the Rage During Pandemic 2020

Signage

Apr 22, 2020

They May be Old-School, but they Still Capture Viewer Attention

Make-or-Break Best Practices for Building Trust With Your Online Storefront

Apr 15, 2020

We tackle some of the biggest online trust-busters with actionable fixes you can make today during these times when creating a trustworthy shopping experience is key.

Direct Mail Remains a Valuable Marketing Tool During Shutdown

Direct Marketing

Apr 08, 2020

While there may be concerns about direct mail because of the virus, let’s take a look at the many reasons why this form of marketing remains strong.

Sign of the Times: How to Spread Knowledge and Hope During COVID-19

Signage

Apr 01, 2020

In the age of COVID-19, communicating with customers means communicating at a distance – but the right signage can help integrated marketers inform and connect. Here are a few ideas for staying top-of-mind and reassuring your customers that they can count on you.

Signs Are An Easy Way of Sharing Your Message

Signage

Mar 24, 2020

Whether you need signage for marketing, informational, or directional purposes, try to pinpoint the locations where signs will be needed, both indoors and out. Signs can be permanent or temporary on rooftops, windows, walls, and awnings hung as a banner, standing alone, or magnetically mounted, or wrapped around a vehicle.

8 Tips for Effective Copywriting - Get Inspired to Be a Clear, Authentic, Fearless Writer

Content Marketing

Mar 18, 2020

Unless your business is fortunate enough to employ a full-time copywriter, that responsibility typically falls on you, the integrated marketer. But if that’s not your only responsibility, or you do it a lot, your creative well may be beginning to run dry.

SEO for Video: 5 Essentials to Optimize Your Videos for Search

Search Marketing,Video

Mar 11, 2020

To capitalize on the indisputable power of video, integrated marketers first have to convince people to watch them – which means convincing the search engines to index them. Good SEO for video can double search engine traffic, so it’s worth getting it right!

(Type)Face It: Font Choices Matter for Your Email Marketing Success

Email Marketing

Mar 04, 2020

A smart integrated marketer would never use Comic Sans in their email campaigns – but unless you’re using the right fonts, Comic Sans could be what readers see. Making the right font choices for email affects not only readability and conversion rates, but can also have a major impact on your brand.

Outreach to Millennial & GenZ Consumers is Changing

Marketing Strategy,Mobile Marketing

Feb 26, 2020

Social Media Use is Down, Plenty of Methods Remain for Reaching Audiences

In the Age of Personalization, Do We Still Need User Personas? (Spoilers: Yes!)

Marketing Strategy,Content Marketing

Feb 19, 2020

Even the most data-driven personalization efforts can’t take the place of a thoroughly researched, thoughtfully written user persona. Here’s why and how integrated marketers should keep creating them.

5 Reasons to Include Social Media in Your Digital Signage

Signage

Feb 12, 2020

: If you’re an integrated marketer looking to get more bang for your digital signage buck, try using them for social media. It’s an easy way to freshen up your signs, increase engagement, enhance the in-store experience, and achieve many other bottom-line benefits.

Using Pop-Up Ads for Good

Marketing Strategy,Websites

Feb 05, 2020

The Intrusive Ads Aren’t Going But You Can Use Them to Your Advantage

What Great Event Landing Pages All Have in Common

Event Marketing

Jan 29, 2020

It’s not enough to plan a great event: integrated marketers must have a well-designed landing page to promote, inform, and sell tickets. Here are the elements the best event landing pages share.

Three Can’t-Fail Tips for Improving Content Readability

Content Marketing

Jan 22, 2020

Highly readable content converts, engages, and drives up SEO. Increasing content readability doesn’t have to be complicated: these three easy tips will help integrated marketers write simple yet effective copy.

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