Choose the Right Game to Win Your Next Tradeshow
it comes to success at your next tradeshow, remember these words: People like doing stuff.
marketers see it all the time in their other efforts – like how adding a form
or even a simple, clickable button will boost landing page conversions. The same logic applies to your tradeshow
booth: if you can get people to do stuff – like a contest! – they’ll seek you
out and stay longer. Here are a few ideas to help you win your next tradeshow
take “increased foot traffic” for $1,000, Alex!
a trivia event set up like a game show. Make your questions specific to your
brand, industry or the city that’s hosting the convention. Your questions
should be educational and entertaining, without being too hard. Trivia contests
are easy to facilitate, and if you use A/V to create an exciting presentation,
you may find yourself with a ‘standing-room-only’ crowd.
wheels will get attendees flocking to your booth and create a festive
environment that will make people want to stay once the spin is over. For maximum
impact, go big and bold! If your budget doesn’t allow for a custom wheel, you
can also use a roulette wheel, a Plinko board, or some variation on a slot
Social Media Prize
social and experiential marketing
can have a rich payoff, so why not try it at your next tradeshow? Use a display
panel to ‘broadcast’ your social media mentions – for example, you could
connect your Twitter feed and start using a specific hashtag. Next, have event
attendees tweet at you with the hashtag, then select a winner every hour.
Prizes for Everyone
only thing people like more than doing stuff is getting free stuff. Reward your
participants, even those who didn’t win. Dig into your swag closet for branded promotional items that don’t cost too much but still
have a big impact. If you decide on an event that requires real effort or skill
(e.g., a scavenger hunt), your prize should be more substantial.
The Winner Is You!
getting more people to your booth, you’re also getting the opportunity to
create engagement. Use event photos and video for content creation – push it
out through your social channels or your event-specific app. Capture new leads
by having would-be players sign up with their email address or drop a business
card into a bowl. Remember to put fun first.