SEO for Video: 5 Essentials to Optimize Your Videos for Search
marketing has become an unstoppable force! Integrated marketers who use video grow
revenue 49% faster than those who don’t use video – it’s such a powerful tool that just
mentioning the word ‘video’ in an email subject line increases the click-through rate by
whether you’re embedding videos on your own website or hosting them on social
channels like YouTube and Facebook, you’ve got to convince people to watch
them. And that means convincing the search engines to display your videos in
for video shares many of the same principles as traditional SEO, but there are
important distinctions that can make the difference between just getting a few
clicks and doubling your search traffic. Read on to learn more.
a Can’t-Skip Thumbnails
thumbnail is the image that’s displayed when your video is indexed in search
results – and it’s even more important than the title, in terms of getting
people to click. Think of it like the cover of a book (but way more important):
it should be intriguing yet still provide a realistic description of the
content of the video. If you don’t choose one, platforms like YouTube or
Facebook will default to a random image from the video. You can even embellish
it with a frame or add a pull-quote to command more attention.
Keywords in Your Headline and Description
to the thumbnail, your video’s headline and description need to hit the right
balance of piquing interest while still being descriptive. These elements are
also opportunities to use keywords. Do your research and make sure your
keywords align with your greater SEO strategy, then frontload those keywords in
the title and the beginning of the description. Just don’t stuff in so many keywords that you
You Put Your Video Matters
only indexes one video per page, so make a strategic decision about which video
to embed at the top of the page. Again, think quality, relevance, and
importance to your audience.
if you’re placing and promoting the video on multiple pages of your site,
you’re not going to get better results – it’s effectively just competing with
best bet for optimizing video SEO is to ensure that your web pages support your
videos with high-quality, relevant content – basically, that they’re optimized
for SEO, too, or else search engines aren’t even going to bother.
just plonk your video down on a random or generic page: the text-based content
of the page should be specific, relevant, and full of well-researched keywords.
The result of your efforts is that you’ll lift both the video and page
a Video Transcript for Facebook Embeds
search engines can’t watch your video content or listen to its audio (at least,
not yet), so the more text-based information you can provide, the easier it is
for your videos to be indexed. Adding a keyword-rich transcript that faithfully
captures both the visuals and audio of your Facebook video can give you a
significant boost. It also helps make your video accessible to a wider
Count on Just SEO to Do the Job
Google’s algorithms change so frequently, SEO shouldn’t be your sole focus, but
it is an effective complement to marketing activities such as:
promotion on social media
Running short on ideas? That’s where we come in.
Having an experienced partner like PIP – and all of our resources – can help
you cut production costs on all of these elements and get significantly higher
ROI. Contact us to learn how we’ve helped clients in your industry get more
from their marketing!