The Comeback Kid: Posters are all the Rage During Pandemic 2020
When you think of posters, do you think of the ones depicting your favorite bands that decorated your teenage bedroom? As so many of us learn to adjust to the temporary realities of limited movement and interaction during the COVID-19 pandemic, posters are taking on a significant role in our communities, representing cutting edge marketing. Themed around education, communication, and even thanking people for the roles they are playing in our safety and security, posters are the hottest new messaging tool since voicemail.
Integrated marketers in any number of industries will comprehend the value of posters for spreading the message about (not) spreading the virus. Below, we will take a look at the types of posters that we are seeing rise in popularity, and the likely places where you will find them.
The Centers for Disease Control (CDC), the World Health Organization (WHO), and state and local governments are all making posters available for download to individuals and businesses across the United States. Distributing information including “how to slow the spread,” “what you need to know,” and “facts about COVID-19,” these posters provide the latest findings and key details for staying safe and healthy. Posters may also delve into the specific symptoms of the virus, and how to identify if you may be experiencing any of them.
These posters are valuable because their combination of graphics and text easily and quickly communicate the most important information related to the virus to viewers. Even casual observers will get a quick education in the coronavirus and what to be looking out for if they begin to feel ill.
Similar to the informational and educational types of posters, those featuring tips for recognizing the signs of the virus or for halting transmission are also quite popular. The California Endowment offers posters giving instructions for proper hygiene during the outbreak, while the website for the city and county of San Francisco uses their posters to urge six feet of social distancing. Perhaps the most recognizable of all posters during this pandemic have been the ones urging effective handwashing like these from Georgia’s Department of Public Health.
Posters designed for employees run the gamut from education to health tips and everything in between. HRDirect put together a poster with tips for identifying symptoms in order to stop the spread of the virus amongst employees of offices. Prior to the wide-scale shelter-at-home orders many of us are now under, the World Health Organization distributed posters that helped get workplaces ready for the impact the virus would have.
Perhaps the most unusual poster during the pandemic is the one that was made by the Miami-Dade Fire Rescue to thank residents for staying home during the outbreak. The first responders stressed the importance of everyone participating in the effort to minimize the potential for spreading the virus by remaining at home, and recognizing residents for continuing to practice safe social distancing. If only they’d gone to PIP, they could have presented residents with a professional-looking, high quality poster instead of the casual classroom crafty-style they used!
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During this challenging time, please know that we are here to help you produce the high quality posters—and other integrated marketing materials—that your business needs to keep running efficiently and effectively. Simply visit us online or give us a call. We are happy to help your business get back to business.