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Blog Post | Nov 09, 2021

This Season’s Biggest Trends in Executive Gifting

The corporate gifting season is here! We know how daunting it can be for integrated marketers to come up with fresh gift ideas every year, so we created this guide to the biggest gift trends of the year to help you surprise and delight the VIPs on your list.

Topics: Fulfillment

Even if it is the most wonderful time of the year, it can be challenging for integrated marketers to find holiday gifts to surprise and delight the VIPs on their list and stay within budget. Take a deep breath and relax: we’ve got you covered! Read on to learn about the season’s biggest trends in corporate gifting.

Personalization
Personalization isn’t just a trend but a more thoughtful, less wasteful approach to gifting. To select the perfect corporate gift, think about the person receiving it. It can be tempting to fall back on traditional gifts like a nice bottle of wine or apparel items. But what if your giftee doesn’t drink? Sending the wrong sized clothing can turn good intentions into a big faux pas. For your true VIPs, your gift should focus on the individual and what’s important to them.

Whatever you give, personalizing it with monogramming or engraving will instantly elevate its value and turn your gift into a treasured keepsake.

Impress Them with an Experience
One way to stand out is with an experience or service rather than a product. A golf getaway, a spa day, or a wine-tasting event will be remembered long after the goodies in a gift basket have been gobbled up. Another reason to gift intangibly: both Millennials and Gen Z prioritize experiences over things. And in these almost (hopefully) post-pandemic times, your recipient will be excited about a gift that offers them a chance to get out and do something fun.

If you go this route, it’s still important to provide a tangible component, so consider using a holiday card and branded swag to announce your gift.


Give the Gift of Wellness
It’s no surprise that wellness has been a huge trend in holiday gifting for the past two seasons, and a present that promotes physical and emotional health should be well-received this year.

Just like we said at the beginning, it’s best to consider the needs and personality of each person on your list but consider:
  • A fitness gift basket that includes a water bottle, towel, a piece of tech or wearable device, and apparel
  • A self-care spa package filled with candles, skincare or soap, a journal, and some stress-busters
  • A gourmet food assortment that features healthier offerings

Now, more than ever, people are conscious of the social and ecological impact of the goods they use. By including products that are sustainable, made in the U.S.A., or from a woman- or minority-owned business, you’re giving a gift that doesn’t just make an impression: it makes a difference, and your recipient will appreciate it all the more.

We can help you check many of these off your list and have many more recommendations that we’d love to share with you.

No Matter What You Give, Always Include a Handwritten Note
A beautiful holiday card that includes a handwritten note and signature is a must. It lends an extra personal touch, and your recipient will think about you and your business whenever they see the card.

Trust Us as Your Holiday Helper
Now that you’ve got a handle on your VIP present, it’s time to think about everyone else. We’re here for you! Whether it’s creating all-new cards and gifts or finding unique ways to repackage and repurpose existing swag, we can help you check off all the other people on your list. You’ll also be surprised by how far your gifting budget goes with our expert advice, so contact us today.