the daily battle for attention on the Web, where most readers spend 15 seconds or less on a page, the best way to win the
war is to keep your content readable. After all, you need to convey information
succinctly and engagingly, which just may convince your audience to stick
around. Here are four easy tips integrated marketers can start putting into
practice right now.
Shorter is Sweeter
which options get the point across more clearly:
Whenever possible, you should strive to
write sentences that are short.
Write short sentences.
complicated sentences are the kiss of death for your content. For maximum
readability, keep your sentences to about 12 - 15 words, and focus on clearly
explaining just one idea per sentence.
writing shorter sentences, write paragraphs of no more than five sentences.
Avoid overwhelming your readers by cramming in all the ideas, and break up your
copy with headers, images, bullet points, and infographics.
Use Simpler Words
Utilizing multisyllabic words only
in plain English: Using big words only
simple, everyday language will boost not only readability but organic traffic, engagement,
and conversions. Make sure you’re speaking your readers’ language, using
appropriate terminology and ideas, but still avoid jargon and write in the most
straightforward terms possible. Swap out longer, denser words with simpler
of utilize, say use.
of accompany, say go with.
of comprising, say makes up.
of concerns, say about.
of irrespective, say regardless.
of furthermore, say also.
more ways usage suggestions, see these guidelines put forth by the federal
Use Transition Words
like good UX helps readers navigate down a page, transition words help readers
navigate through your copy by making connections between sentences and setting
up what comes next.
words can show cause and effect, add emphasis, clarify, summarize, and much
more. In short, they help a reader understand why they should care about, and
what they’ll get out of, reading your copy. For example:
Need a Second Pair of
Eyes on Your Content?
words set expectations. In other words,
they prepare readers for what’s next.
- For instance, a word like ‘therefore’ shows
cause and effect.
started using more transition words. As
a result, our search rankings improved!
- In conclusion, transition words improve your
you’re an experienced writer or content is something entirely new for your
company, we’re here to help! We offer expert copywriting services.
If your needs are more intensive, we offer design, strategy, and integrated
marketing solutions to help your content pop off the page. Contact us to learn