Why Outsourcing Marketing is Good for Your Bottom Line
integrated marketers and their teams are in over their heads with a challenging
workload, bringing in help from the outside makes sense. Rather than seeing
them as an indulgent expense, their contributions often help save money and
build the business.
it’s tight deadlines, doing repetitive work in a limited brand palette, or
having a big project with 37 rounds of revisions…admit it: you and your
employees are fantasizing about running away to a tropical island. When the
going gets tough, the smart integrated marketers call for help.
hiring an outside agency feels indulgent, it shouldn’t. It’s cheaper than the
alternatives (e.g., hiring a full-time employee, missing deadlines then losing
business, having to withdraw from a pitch because you don’t have the right
staff). Here’s why using outside help makes good financial sense:
your employees happy: Burnout is real
and, unsurprisingly, the ramped-up timelines of digital marketing are even more stressful. Having a set of
extra hands can help your team take a much-needed breather, which can…
costly mistakes. Mistakes happen to the best of us, especially when we’re jugging
too many projects and rushing through QA. Design
mistakes can cost time, money, and credibility, which is reason enough to get
your existing clients happy: If you’re an in-house group and you bring in outside help for a
special project, your client is going to see your commitment and feel much more
yourself from going over budget: If your team is stretched so tightly that more senior designers
are having to do grunt work, it makes financial sense to send out projects – so
your higher priced talent doesn’t burn hours that eats into your profits.
the quality of your work: You and your team have probably been working with a branded
image library, fonts, and colors
for a long time and gotten accustomed to doing things a certain way. Let an
outside marketing pro inject some fresh thinking into your work.
more competitive: You get a new project or opportunity that requires a specific
skill your team doesn’t have: for example, if a client wants to produce a
commercial and your copywriters only have web
and direct mail experience; or you’re asked to build a website with Drupal or
another content management system
you’ve never used before. Outsourcing
social media and content
marketing is becoming increasingly more popular with integrated marketers for
that exact reason.
marketing support doesn’t have to be difficult, either. Call your vendors and
ask for referrals. A well-executed marketing project is almost the
next-best-thing to taking a vacation!