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Gear up with solutions that fit your business challenges from our expansive array of marketing, signs and printing services.
Turn your business challenges into solutions with comprehensive marketing, signs and print services from PIP.
That’s what we do every day at PIP. We’re continually seeking ways to improve the lives of our customers through emerging technology, operations and customer service. Ready to take a swim? Learn more
“I would tell someone thinking about working at PIP, that it is an amazing place with great people.”
At PIP we provide marketing, signs and print services designed to help customers meet their business growth objectives. Explore the many ways we have done this for our customers.
well-established retail jeweler had tried many ways to attract new and repeat
business, with varying results. He had a loyal customer base, particularly with
top-tier clientele, but needed to reach new prospects and stay top-of-mind with
current customers. He wanted to achieve both of these objectives while
promoting the store’s annual anniversary sale.
Solution: The store
owner wanted to host a “preview” sale for his top customers, and he wanted to
purchase a list of “clones” of his top customers who would most likely be good
prospects. We developed the following data-driven direct mail campaign:
revenues from the anniversary sale increased 77% over the prior year
anniversary sale. The most signiﬁcant increase was the ﬁrst week of the public
sale. Revenue from that period increased 192% over the previous year. The
jeweler reported that, in the A/B testing, the formal invitation outperformed
the letter by 8 to 1.
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