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Gear up with solutions that fit your business challenges from our expansive array of marketing, signs and printing services.
Turn your business challenges into solutions with comprehensive marketing, signs and print services from PIP.
That’s what we do every day at PIP. We’re continually seeking ways to improve the lives of our customers through emerging technology, operations and customer service. Ready to take a swim? Learn more
“I would tell someone thinking about working at PIP, that it is an amazing place with great people.”
At PIP we provide marketing, signs and print services designed to help customers meet their business growth objectives. Explore the many ways we have done this for our customers.
Direct Mail
Challenge: A nonprofit charity needed funds to operate and provide assistance to the community, yet the Director of Development felt the odds of increasing donations in the current economic environment were against them. He wanted to improve the effectiveness of their previous donation campaign—a hand-addressed holiday card sent by a staff of volunteers.
Solution: We presented a completely new approach to meeting the charity’s need for donations. We developed a direct mail solution that included a fresh, new graphic design for direct mail letters and a new greeting card design.
The direct mail campaign targeted two distinct groups of donors: 2,000 businesses and 13,000 individuals. A personalized appeal letter, personalized donor card and return envelope were included in each mailing. The messaging of each appeal letter and card varied for each group. For businesses, the donor gift card copy was straightforward and suggested multiple gifts, including the idea of a gift list. The letter for individuals included a personalized card indicating the last gift amount donated, with suggested “move-up” amounts.
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