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Gear up with solutions that fit your business challenges from our expansive array of marketing, signs and printing services.
Turn your business challenges into solutions with comprehensive marketing, signs and print services from PIP.
That’s what we do every day at PIP. We’re continually seeking ways to improve the lives of our customers through emerging technology, operations and customer service. Ready to take a swim? Learn more
“I would tell someone thinking about working at PIP, that it is an amazing place with great people.”
At PIP we provide marketing, signs and print services designed to help customers meet their business growth objectives. Explore the many ways we have done this for our customers.
Challenge: The marketing director of a local
hotel/casino was seeking a way to improve their customer loyalty program. She
wanted to reward their customers based on how much they had spent at the hotel or
casino within the past year, and entice them to visit on their birthday and
more frequently throughout the year. She came to us to help her develop a
Solution: First, we evaluated the database
information the hotel/casino had collected about their players. Then, we
created a birthday card to mail monthly to all customers with a birthday that
month. The card included special offers on free food, cash and other incentives. The offers varied for
each customer based on the amount of money they spent in the prior year, as
well as their behavior or habits while they were on property. For example, if a customer frequently had breakfast
in the restaurant but never lunch, they were offered both a coupon for
breakfast and one for lunch to entice them to stay on the property longer.
The variable birthday card offers had up to eight different
ﬁelds and a bar code that the casino could scan upon redemption for further
tracking. We worked with the hotel/casino to develop offers appropriate for all
Results: The variable birthday card proved to be
a great way for the hotel/casino to get their customers tore visit the property
to redeem the offers and play more. The coupon bar code helped them track
redemptions as well as the effectiveness and timeliness of the birthday card
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