Mobile Marketing Creates Opportunity for Entertainment Company
regional ofﬁce of a national entertainment company wanted to new way to promote
concerts and sell concert tickets at a local venue. They had recently entered
into a sponsorship agreement with a national fast-food
chain and also needed to include that
brand in their marketing efforts. Looking for a fresh approach and an effective
solution, the entertainment company contacted us for ideas.
Solution: To meet
the needs of the company and their sponsor, we identiﬁed a mobile marketing
opportunity that leveraged QR (quick response) codes and a customized mobile
A QR code was printed on over 100,000 soda
cups at the local branch of the fast-food
chain. When scanned, the code directed smartphone users to a co-branded mobile
website, where they could download the restaurant’s new app, as well as view
concert schedules, read about bands, and buy concert tickets.
Results: The QR
codes generated over 1,000 scans in the ﬁrst release of cups. The sponsorship
deal was strengthened, and the restaurant purchased additional marketing space
for signage and promotion at the venue, with all signage containing QR codes.
The campaign boosted
the number of app downloads for the restaurant, and the awareness of regional
concert venue for the entertainment company. It was a perfect solution for the
venue’s primary demographic, which uses smartphones heavily.