National Restaurant Chain Benefits From Full-Service Printing and Fulfillment
Challenge: The vice
president of marketing of a large national restaurant chain was seeking an
easier, less costly and more environmentally friendly way to print, store and
distribute customized menus, table tents and check stuffers for the
restaurant’s numerous locations across the country. Many items varied by region
and location, but to keep costs in control the company was printing the items
offset in large quantities. When they wanted to make changes they had to wait
for enough items to gang together to justify a print run. Also, they often
ended up with a large amount of wasted
materials when a new product rollout occurred. Their marketing department
personnel spent nearly two weeks manually counting out and preparing the
materials to be shipped to each location, and requests for additional items
took nearly two hours a day to fulﬁll.
Solution: We helped
this company by taking over all of the printing, warehousing, kitting and
fulﬁllment. An online storefront was created that allowed each location to
order their own personalized materials as needed, that we printed and fulﬁlled,
rather than the restaurant’s own corporate ofﬁce personnel. The printing of all
items was done digitally, on demand, which meant a huge decrease in obsolete
materials that ended up being thrown out. To help meet the client’s
environmental goal, the menus were printed on FSC-certiﬁed paper.
Results: With the
online storefront in place and all printing, warehousing, kitting and
fulﬁllment now handled solely by us, this company has been able to concentrate
on growing their brand. Since implementation
of the online ordering and fulﬁllment system, they have added more locations.
They are very happy with the reporting capabilities we are able to provide
which allows them to track orders and inventory in real-time and control costs.