Online Ordering Solves Branding Challenges
Challenge:
The marketing director of a commercial property
management company was responsible for the branded collateral and signage for
the company’s 35 locations across the state. Keeping each location updated with
current marketing materials, forms and signs to promote various rental offers
was extremely time-consuming. Managing all the local vendors and versions of
materials was difficult and also resulted in inconsistent quality and timing
issues, so offers were sometimes late in-market at some locations due to the
inability of that local vendor to get their signage done on time. The marketing
director’s goal was to spend less time on purchasing and searching for vendors
and more time on expanding the company’s marketing efforts.
Solution: Our online ordering solution was the perfect answer for
this multi-location company. It provided one place for the director to order
all items for all locations. We took care of the printing, personalization,
production and shipping for all locations. Much like any other online ordering
experience, our solution was designed and organized into catalogs with visual
images of the items. Anyone using the system could easily find what they wanted
to order, select the item, choose a location and that item would automatically
be appropriately personalized for that address. The online ordering solution
was used for all marketing material, forms, signs, branded apparel and
promotional items.
Results:The marketing director and others in the company who use
this system have been very impressed with the user interface, ease of use and
how much faster they can get this task done. Additionally, the quality of all
items has improved since one vendor is being used versus many. While the
director initially wanted this system just for ordering printed materials, he
is now seeing the value of having this system for other items used across their
organization, such as human resource (HR) department forms and cleaning
supplies, so we’ll be working together to add more items over time, making this
site the main ordering platform for procurement of just about everything for
this company.