Serve up a unique message to your customers.
If you had to pick between opening a mailer personalized to you or a generic mailer, which would win?
Most likely, you’d react like the rest of us and
choose the personalized mailer. Why? It
resonates because content and/or imagery reflects your personal
characteristics. That’s the power of One to One Marketing—extracting
information from your customer database and using it in a targeted way for
At PIP, our direct marketing technology enables you to
personalize marketing content and images based on name, address, last purchased
item, hobby and other criteria. We can
even take it to the next level with an integrated direct marketing program
combining direct mail with variable printing technology that merges with the
Internet and email. One-to-One Marketing:
- Generally delivers higher response rates
- Captures marketing intelligence data
- Allows you to see responses in real-time
- Provides measurable results
One to One Marketing is ideal if you want to improve
conversation rates, boost sales, gather additional customer information and
achieve higher ROI. Give PIP a call if
you’re ready to serve up more opportunities with your customers.
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