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Variable Printing

Making your customers feel special.

I had no idea how valuable my customer database was until I began one to one marketing. Now, I collect as much information as possible so my marketing has more relevance.

Your customer database is a goldmine of information.

Use it to personalize marketing communications with variable printing and reap the rewards.

Personalized communications, or one to one marketing as it is also known, is taking the marketing world by storm. It is the process of populating customer-specific data into a marketing piece with the potential of increasing response rates. That’s the power of “personal,” and it’s accomplished with variable printing.

Variable printing enables you to work with one marketing piece that can be mass customized using your customer data. Personalize using text and photos based on names, addresses or buying habits of your customers.

It works like this:

Let’s say you own a hair salon and send out promotional postcards every month. You can tailor your messaging to promote specific services your customers use like haircuts, styling or coloring. This information could also be valuable for cross-selling hair styling products. The more you know about your customers, the better you can serve them…and your business.

If you have a customer database, call us today to learn more about variable printing with PIP. 

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