Your customer database is a goldmine of information.
Use it to personalize marketing communications with variable printing and reap the rewards.
Personalized communications, or one to one marketing
as it is also known, is taking the marketing world by storm. It is the process
of populating customer-specific data into a marketing piece with the potential
of increasing response rates. That’s the power of “personal,” and it’s
accomplished with variable printing.
Variable printing enables you to work with one
marketing piece that can be mass customized using your customer data. Personalize
using text and photos based on names, addresses or buying habits of your
It works like this:
Let’s say you own a hair salon and send out
promotional postcards every month. You can tailor your messaging to promote specific
services your customers use like haircuts, styling or coloring. This information
could also be valuable for cross-selling hair styling products. The more you
know about your customers, the better you can serve them…and your business.
If you have a customer database, call us today to
learn more about variable printing with PIP.
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