Maximizing Your Event Marketing ROI
Best practices guide to integrated event marketing.
Events and tradeshows are more important than ever, serving as the primary marketing tool for companies, accounting for upwards of 40 percent of total marketing budgets. Many event planners, though, don’t take advantage of the full range of event marketing options available to them, focusing exclusively on a single promotion and ignoring the opportunities for real engagement that come from an integrated marketing campaign.
By considering a broader promotional approach that may include personalized mailers sent directly to someone’s home or of ce, or immersing booth visitors in event experiences on-site with promotions, signage, activities and displays, or continuing the conversation long after everyone has returned home are just some of the ways event ROI can be improved.