The Direct Mail Phoenix Rises Again
Paired with the latest technology, direct mail might be your secret marketing weapon
Direct mail has repeatedly—and unceremoniously—been dumped onto the ash heap of marketing history. Among the dismissive laments: “It’s too expensive.” “It’s too slow.” “It’s antiquated and anachronistic in today’s digital marketing universe.” And yet, a survey of the direct marketing landscape paints a brighter picture. Like the mythical phoenix bird rising from the ashes to live again, direct mail often plays a leading role in successful integrated marketing campaigns.
Here, then, is a bird’s-eye view of today’s smartest direct mail practices. Paired with the latest technology and best practices, this time-honored medium just might be your secret marketing weapon.