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For some businesses event marketing represents a large
portion of their marketing budget. Events of all kinds from trade shows and conferences
to fundraising events and corporate meetings require prudent planning and
supreme execution to maximize ROI.
Many event planners don’t take advantage of the full range
of marketing options available for implementation before, during, and after an
event. This paper explores how to incorporate an integrated approach to event
marketing, how to leverage the benefits of both online and offline tactics to
attract and engage attendees, and how to ensure that connection remains long
after the event.
Learn more about event marketing by filling out our
brief form and download this whitepaper that will help you develop your own
integrated event-marketing strategy.
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